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Bigtincan Readiness (formerly Brainshark)

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User corporate size
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Medium
Large
User industry
  1. Healthcare and life sciences
  2. Professional services (engineering, legal, consulting, etc.)
  3. Banking and insurance

What is Bigtincan Readiness (formerly Brainshark)

Bigtincan Readiness (formerly Brainshark) is a sales readiness platform used to onboard, train, and coach customer-facing teams. It combines learning content delivery with practice and assessment workflows such as video-based role plays, certifications, and manager feedback. The product is typically used by sales enablement, revenue operations, and L&D teams to standardize messaging and improve rep ramp time, with integrations commonly used to connect training activity to CRM and content repositories.

pros

Video coaching and practice

The platform supports video-based practice, role plays, and manager scoring workflows that fit common sales coaching programs. Teams can run structured certifications and recurring skill assessments to validate readiness for product launches or new hires. This is useful when organizations need auditable proof of completion and competency rather than only course completion.

Sales-focused learning workflows

Bigtincan Readiness is designed around sales onboarding and ongoing readiness rather than general-purpose HR learning alone. It supports structured learning paths, reinforcement, and assessments aligned to sales plays and messaging. This focus can reduce the need to customize a broad LMS to fit sales enablement use cases.

Enterprise integrations and reporting

The product is commonly deployed with enterprise systems and can integrate with CRM and other business tools to align training activity with sales processes. Reporting helps enablement and operations teams track completion, certification status, and coaching activity across teams. These capabilities support governance for large, distributed sales organizations.

cons

Not a full CRM system

Despite overlap with sales performance initiatives, the product does not replace core CRM functionality such as pipeline management, forecasting, or account/contact system-of-record. Organizations typically still need a dedicated CRM and may need integration work to connect readiness metrics to revenue outcomes. Buyers expecting end-to-end sales execution in one tool may find the scope narrower.

Limited course authoring depth

While it supports creating and organizing learning content and assessments, advanced instructional design features often found in specialized authoring suites may be limited. Teams with complex eLearning requirements (e.g., highly interactive modules, extensive branching, or SCORM-heavy production workflows) may rely on external authoring tools. This can add process overhead for content teams.

Implementation and change management

Rolling out readiness programs typically requires stakeholder alignment on competencies, scoring rubrics, and certification standards. Ongoing administration (content governance, coaching consistency, and reporting hygiene) can be non-trivial for large organizations. Without clear program ownership, usage can concentrate in onboarding and decline over time.

Plan & Pricing

Plan Price Key features & notes
Essential Custom pricing — contact sales Learning & Coaching, CoachingAI, Content Management, SearchAI, Digital Sales Rooms & Shares, MeetingsAI, Analytics, Scorecards, RolePlayAI, Genie Assistant. (Listed on Bigtincan pricing page; "Get Pricing" CTA required.)
Elite Custom pricing — contact sales All Essential capabilities plus advanced AI-driven automation, automated content shares, dynamic practice, instant feedback, and actionable meeting summaries. (Listed on Bigtincan pricing page; "Get Pricing" CTA required.)
Readiness (core solution) Custom pricing — contact sales Readiness-specific offering (formerly Brainshark) for interactive training, roleplay practice, and AI tutoring; available as a standalone core solution or as part of the Bigtincan platform. (Product page directs users to "Speak to our team" / demo.)

Seller details

Bigtincan Holdings Limited
Boston, MA, USA
2011
Private
https://www.bigtincan.com/
https://x.com/bigtincan
https://www.linkedin.com/company/bigtincan/

Tools by Bigtincan Holdings Limited

Bigtincan Engagement
Bigtincan Readiness (formerly Brainshark)
Bigtincan Content

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