Fullcast
Sales compensation software
AI sales assistant software
Revenue operations & intelligence (RO&I) software
Lead-to-account matching and routing software
Sales coaching software
Sales engagement software
Sales performance management software
Sales planning software
Sales acceleration software
Sales analytics software
Sales intelligence software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Fullcast
Fullcast is a revenue operations platform focused on territory and capacity planning, lead-to-account matching, and automated routing across sales development and sales teams. It is used by RevOps, sales operations, and go-to-market leaders to design coverage models, manage territories and assignments, and operationalize routing rules connected to CRM data. The product emphasizes planning workflows (e.g., territory design and headcount/capacity scenarios) alongside execution controls (e.g., account ownership and routing). It typically integrates with CRM and related sales systems to keep assignments and routing aligned with go-to-market changes.
Lead-to-account matching and routing
The platform includes lead-to-account matching and routing capabilities to operationalize assignment decisions in day-to-day inbound and outbound workflows. This helps teams enforce ownership rules and route leads based on territory, account attributes, or other criteria. For organizations with frequent territory changes, centralized routing logic can reduce misroutes and reassignment effort.
Territory and coverage planning
Fullcast centers on territory design, account segmentation, and coverage modeling, which are core RevOps needs beyond incentive compensation. It supports scenario planning for capacity and headcount to align coverage with pipeline and revenue targets. This planning-first approach can reduce manual spreadsheet work and improve consistency in how territories and ownership rules are defined.
RevOps workflow alignment with CRM
Fullcast is designed to connect planning outputs (territories, assignments, rules) to execution in the CRM, which can improve governance and auditability. RevOps teams can manage changes in a controlled way rather than relying on ad hoc updates by individual admins. This is especially useful when multiple teams (SDR, AE, AM) share accounts and need consistent assignment logic.
Not a compensation-first system
Although it can support broader revenue operations, Fullcast is not primarily positioned as a full sales compensation management suite. Organizations seeking advanced commission calculation engines, complex crediting, and payroll-grade controls may need a dedicated compensation product. This can increase integration and process complexity if compensation is a primary buying driver.
Depends on data quality
Territory planning and routing accuracy depend heavily on clean CRM data (accounts, leads, firmographics, ownership fields, and hierarchy relationships). If account hierarchies or segmentation attributes are inconsistent, matching and routing rules can produce exceptions that require manual handling. Teams often need upfront data normalization and ongoing governance to sustain results.
Implementation and change management
Deploying territory models and routing rules typically requires cross-functional alignment across RevOps, sales leadership, and frontline teams. Organizations with frequent reorganizations may need disciplined processes to manage versioning, approvals, and rollout timing. Without clear ownership and operating cadence, the platform can become underutilized or drift from actual selling motions.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Standard | Contact sales / Talk to Sales | Get started with territory planning & management. Features shown on Fullcast official site: What-If scenario modeling, Map-based territories, Industry-based territories, SmartPlan (AI-powered territory balancing), Align subsidiaries with parents, Named accounts & account owner management, Capacity tracking, Crediting (timestamped assignment changes), Ramp & productivity, Coverage workflows, Reporting & dashboarding, Bi-directional Salesforce sync & SSO, Role-based access & audit logs, Comprehensive onboarding. |
| Professional | Contact sales / Talk to Sales | Scale territory planning & management. Includes all Standard features plus self-service manager workflows (app + Salesforce), Customer Success territories, Team-based planning, Routing (lead, account, opportunity), Account families, Opportunity holdovers, Reporting & dashboarding, Pre-production sandbox, Dedicated business partner. |
| Enterprise | Contact sales / Talk to Sales | Optimize end-to-end GTM planning across the enterprise. Includes all Professional features plus product planning, Industry and vertical support, SLA tracking, Compliance, Reporting & dashboarding, Pre-production sandbox, Dedicated business partner. |
Optional add-on: Fullcast Premium Support — "From faster response times to hands-on guidance and tailored training" (listed as an add-on on Fullcast official site).
Seller details
Fullcast, Inc.
Seattle, WA, USA
Private
https://www.fullcast.com/
https://x.com/fullcast
https://www.linkedin.com/company/fullcast/
