Cognism
Sales intelligence software
Marketing account intelligence software
Lead intelligence software
Lead mining software
Account-based marketing software
Account-based data software
Demand generation software
Lead generation software
B2B contact databases software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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- Professional services (engineering, legal, consulting, etc.)
- Information technology and software
- Banking and insurance
What is Cognism
Cognism is a B2B sales intelligence and prospecting platform that provides company and contact data, including verified email addresses and phone numbers, to support outbound sales and demand generation. It is used by sales development, sales operations, and marketing teams to build target lists, enrich CRM records, and support account-based prospecting. The product emphasizes compliance-oriented data sourcing for regulated markets and offers workflows for exporting data into common CRM and sales engagement tools.
Strong EMEA data coverage
Cognism is commonly selected by teams that need prospecting data for the UK and broader EMEA region. It supports account and contact discovery with firmographic filters and list building suited to territory planning. For organizations selling into Europe, this regional emphasis can reduce reliance on multiple data sources.
Phone-verified contact workflows
The platform includes workflows aimed at improving direct-dial availability and usability for outbound calling. This can benefit SDR teams that prioritize phone outreach and need fewer dead-end numbers. It also supports exporting and syncing contact details into downstream systems to operationalize calling lists.
Integrations for revenue workflows
Cognism integrates with common CRMs and sales tools to support enrichment and list-to-CRM handoff. This helps teams move from research to execution without extensive manual copy/paste. For sales operations, these integrations can simplify governance around who can access and export data.
Data quality varies by region
As with most B2B contact databases, coverage and accuracy can vary by geography, industry, and seniority level. Teams selling outside Cognism’s strongest regions may need to validate records more frequently or supplement with other sources. This can affect list conversion rates and SDR productivity.
Not a full ABM suite
While it supports account selection, segmentation, and enrichment, Cognism is primarily a data and intelligence layer rather than an end-to-end ABM execution platform. Organizations that need orchestration across ads, web personalization, and multi-channel measurement may require additional tools. ABM reporting typically depends on integrations and the customer’s analytics stack.
Cost and licensing complexity
Pricing is typically positioned for mid-market and enterprise teams and may be less economical for small teams with light prospecting needs. Feature access can depend on package and seat type, which can complicate rollout planning. Budgeting often needs to account for both user licenses and data usage expectations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Grow | Quote-based — Request a personalised quote (contact sales). No public list prices. | Prospecting essentials: contact & company data, seat-based access to Sales Companion, CRM & engagement integrations, target market analysis, lists & exports (example displayed: 1 list / 250 contacts for entry-level). Includes onboarding/training and live chat support. Subject to Cognism fair usage policy. See add-ons below. |
| Elevate | Quote-based — Request a personalised quote (contact sales). No public list prices. | Everything in Grow plus market signals & intent (Bombora Company Surge®), additional signal topics, technographic data, expanded lists & exports (example displayed: 10 lists / 500 contacts). Intended for teams needing real-time signals and advanced prioritisation. |
Additional notes:
- Pricing model: Seat-based licences (per-user licences) with custom/quote-based contracts; Cognism states it does not use a credit-based pricing model.
- Available add-ons (listed on vendor site): Diamonds-on-Demand® (verified mobiles on demand), Verified mobile numbers on demand, additional intent topics.
- Free data sample: Cognism offers a free data sample (up to 25 leads) to test data accuracy; the vendor directs users to request a personalised quote or book a demo for pricing details.
Seller details
Cognism Limited
London, United Kingdom
2015
Private
https://www.cognism.com/
https://x.com/cognism
https://www.linkedin.com/company/cognism/
