MixRank
Sales intelligence software
Competitive intelligence tools
Account-based marketing software
Account-based data software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if MixRank and its alternatives fit your requirements.
Contact the product provider
Free Trial
Free version unavailable
Small
Medium
Large
- Information technology and software
- Media and communications
- Banking and insurance
What is MixRank
MixRank is a competitive intelligence and go-to-market research platform that tracks companies’ digital advertising and technology signals to support prospecting and market analysis. It is used by sales, marketing, and growth teams to identify advertisers, monitor ad creatives and placements, and build target account lists. The product emphasizes visibility into online advertising activity and web technology usage as inputs for account selection and outreach prioritization. It is typically applied in adtech, martech, and B2B sales contexts where competitive and spend signals inform targeting.
Ad intelligence for targeting
MixRank focuses on collecting and organizing signals from online advertising activity, such as observed creatives and placements. This supports use cases like identifying active advertisers, tracking changes in messaging, and prioritizing accounts based on recent ad behavior. For teams selling marketing-related products, these signals can be more actionable than generic firmographic-only datasets. It also provides a competitive lens that complements contact-centric sales databases.
Technology and website signals
The platform includes web technology detection and related company-level signals that help users infer a prospect’s stack and potential needs. This can support segmentation (e.g., targeting accounts using specific analytics, ecommerce, or marketing tools) and competitive displacement plays. These signals are useful for account-based workflows where fit is defined by tooling rather than only industry and size. It can reduce manual research compared with checking individual websites.
Company discovery and lists
MixRank supports discovery of companies based on observed marketing behavior and technology attributes, enabling list building for outbound and ABM programs. This can help teams create niche account lists that are difficult to assemble from standard lead sources. The approach is particularly relevant when the ideal customer profile correlates with ad spend patterns or specific channels. It provides an alternative data angle to enrich account selection.
Not a full contact database
MixRank’s core value centers on company-level competitive and advertising signals rather than comprehensive person-level contact coverage. Teams that need large volumes of verified emails, direct dials, and org charts may need an additional provider. This can add cost and workflow complexity when running end-to-end outbound. Fit is strongest when account discovery is the primary requirement.
Signal coverage varies by market
Advertising and technology detection signals can be uneven across geographies, smaller businesses, or companies with limited digital footprints. Some accounts may show sparse or ambiguous data, which reduces usefulness for prioritization. Results can also depend on the channels a company uses and whether those channels are observable. Users may need to validate findings with supplemental research.
ABM execution features limited
While MixRank can inform ABM targeting with account signals, it is not typically positioned as a full ABM execution system (e.g., orchestration, multi-channel engagement, or deep CRM workflow automation). Teams may still rely on separate tools for sequencing, campaign activation, and measurement. This can create integration and data governance requirements. Buyers should confirm available integrations and export options for their stack.
Plan & Pricing
Mobile Apps & SDK Platform (Tiered plans)
| Plan | Price | Key features & notes |
|---|---|---|
| Core | Pricing not listed — contact sales | 1 seat included; Web platform access; 50 email alerts per user/month; SDK and publishers intelligence and explorer; Download estimates and revenue data; Reviews, permissions and privacy labels; 8+ years historical data; 20M iOS + Android apps; 30,000 SDKs indexed; FREE TRIAL (as listed on site). |
| Professional | Pricing not listed — contact sales | Everything in Core, plus 10 seats included; Web platform + API access; Unlimited email alerts; Unlimited CSV exports (capped at 2,000 rows per export); Salesforce integration; FREE TRIAL (as listed on site). |
| Enterprise | GET A QUOTE | Everything in Professional, plus 30 seats included; Web platform + API + Direct DB access; 100,000 updates/day; Data in PostgreSQL format (client-side or hosted by MixRank); White-labeling and end-user use cases supported; Ability to download all current and previous versions of IPAs and APKs; Custom CRM/BI integration; Pricing: GET A QUOTE (contact sales). |
Data Feeds / Integrations (Custom / Quote)
MixRank lists dataset products (Global Company, Global People, Job Postings) with record counts and update volumes and shows "GET A QUOTE" for these data feed offerings. Integrations & native deliveries (JSONL flat-file feed, MixRank Cloud PostgreSQL dedicated/shared, Snowflake/Redshift datashares, BigQuery coming soon) are described but pricing is indicated as custom / quote on the pricing page.
Data API (Usage tiers shown on site; public prices not listed)
Pricing model: Usage-based / API call volumes (presented as tier examples on the pricing page) Free tier/trial: Not listed as a permanent free tier on the API section; annual contract / talk to sales required for procurement. Example tiers shown on site: Enrich / Match / LiveScan / Posts — examples show request volume columns (250,000; 500,000; 1,000,000) but no public price points displayed (page shows "$0/month" in the layout and also references "Annual Contract — Talk to Sales"). Notes: The pricing page instructs visitors to "Talk to Sales" or request a quote for API and data feed pricing; annual contracts are referenced.
