Voluum
Affiliate marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$119 per month
Free Trial
Free version unavailable
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- Information technology and software
- Media and communications
- Healthcare and life sciences
What is Voluum
Voluum is a cloud-based tracking and analytics platform used to measure and optimize performance marketing and affiliate campaigns across multiple traffic sources. It is typically used by affiliate marketers, media buyers, and performance teams to track clicks, conversions, costs, and ROI using tracking links, postbacks, and rule-based automation. The product focuses on high-volume tracking, real-time reporting, and traffic distribution/optimization rather than running a full affiliate network or partner program.
Real-time tracking and reporting
Voluum provides near real-time visibility into clicks, conversions, and spend, which supports rapid campaign optimization. It centralizes performance data across multiple traffic sources and offers configurable reporting views. This is particularly useful for teams managing many campaigns and needing fast feedback loops.
Flexible attribution integrations
The platform supports common performance marketing integration patterns such as postback URLs (server-to-server), pixels, and custom parameters. This flexibility helps connect ad networks, affiliate offers, and in-house conversion endpoints without requiring a single closed ecosystem. It also supports tracking across multiple traffic sources and landing page flows.
Automation and traffic routing
Voluum includes rule-based automation to pause, redirect, or reallocate traffic based on performance conditions. It supports A/B testing and traffic distribution across offers and landing pages to improve outcomes. These capabilities reduce manual monitoring for high-volume media buying operations.
Not a full partner platform
Voluum is primarily a tracking and optimization tool, not an end-to-end partner relationship management or affiliate network platform. It typically lacks built-in partner onboarding, contract management, payout processing, and partner portals expected in broader affiliate program management suites. Organizations running formal partner programs may need additional systems.
Implementation requires expertise
Accurate tracking often depends on correct setup of postbacks, parameters, and traffic source templates. Misconfiguration can lead to attribution gaps, duplicate conversions, or mismatched cost data. Teams without performance tracking experience may face a steeper learning curve during initial deployment.
Costs scale with usage
Pricing and plan limits commonly scale with tracked events, traffic volume, and feature tiers. High-volume advertisers may need higher plans to maintain data retention, reporting needs, or automation capabilities. This can make total cost less predictable as campaign volume grows.
Plan & Pricing
Voluum — Main subscription plans
| Plan | Price | Key features & notes |
|---|---|---|
| Profit | $119 /mo (billed annually) | Entry-tier cloud plan. Includes access to Voluum tracking, AI & automation features, onboarding call and chat support. (Vendor pricing page). |
| Scale | $299 /mo (billed annually) | Mid-tier plan for growing operations; higher campaign/event quotas and longer data retention vs. Profit. |
| Start-up | $539 /mo (billed annually) | Higher quotas (campaigns/events), cookieless tracking and extended onboarding/support. |
| Agency | $799 /mo (billed annually) | Designed for agencies — more workspaces, reports, users and integrations. |
| Enterprise | $1,599 /mo (billed annually) | Large-volume plan with substantially higher event quotas, VIP support options and additional business/IGaming services. |
| Corporate | $3,999 /mo (billed annually) | Top-tier business offering (higher quotas, extended SLAs, advanced integrations). |
| Executive | $7,999 /mo (billed annually) | Highest listed tier for very large enterprises; contact sales for customizations. |
Notes: prices and plan names taken directly from Voluum's official pricing page. The page shows billing as monthly amounts that are billed annually ("billed annually" label shown on listed plans). For full per-plan feature breakdown (events included, custom domains, SLA, onboardings, Automizer ad-spend included limits, overage rates, etc.) see Voluum's pricing page.
Voluum Automizer (add-on) — tiered pricing (from vendor site)
| Automizer tier | Price | Tracked ad-spend limit / notes |
|---|---|---|
| Free | Free | tracked ad spend limit: $1,000 /mo (Automizer free limit) |
| Tier 1 | $375 /mo* | tracked ad spend limit: $50,000 /mo |
| Tier 2 | $550 /mo* | tracked ad spend limit: $100,000 /mo |
| Tier 3 | $1,175 /mo* | tracked ad spend limit: $250,000 /mo |
| Tier 4 | $1,650 /mo* | tracked ad spend limit: $500,000 /mo |
| Tier 5 | $2,380 /mo* | tracked ad spend limit: $1,000,000 /mo |
| Custom | Custom pricing | For needs above listed tiers — contact sales |
*Automizer tiers shown on vendor site; Automizer overages note: if you go over Automizer limits, a 1% overage charge is applied (vendor page). Automizer is billed separately and can be upgraded inside the Voluum panel on top of the regular Voluum subscription plan.
Seller details
Codewise
Krakow, Poland
2013
Private
https://voluum.com/
https://x.com/voluum
https://www.linkedin.com/company/codewise
