Adjust
App store optimization software
Mobile attribution platforms
Mobile app analytics tools
Mobile app optimization software
Click fraud software
Application development software
Mobile development software
Mobile analytics software
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What is Adjust
Adjust is a mobile measurement and attribution platform used to track and attribute app installs, in-app events, and campaign performance across advertising channels. It is typically used by mobile growth, performance marketing, and analytics teams to measure user acquisition, retention, and ROI and to support partner integrations for ad networks and analytics tools. The platform also includes fraud prevention features and privacy-oriented measurement options to support mobile advertising in environments with restricted device identifiers.
Broad partner integration ecosystem
Adjust supports integrations with a large number of ad networks, DSPs, and analytics and engagement tools, which helps teams centralize attribution and post-install measurement. This reduces the need for custom pipelines when activating new media partners. It also supports common mobile measurement workflows such as deep linking and campaign parameter management.
Fraud detection and prevention
The product includes capabilities to identify and mitigate common mobile ad fraud patterns such as click spamming, install hijacking, and suspicious device or traffic behavior. These controls help performance marketers protect spend and improve the reliability of attribution reporting. Fraud-related reporting can also support partner governance and traffic-quality reviews.
Privacy-aware measurement options
Adjust provides measurement approaches designed for privacy-restricted environments, including support for Apple’s SKAdNetwork and related reporting workflows. This helps teams continue campaign measurement when deterministic identifiers are limited. The platform also provides controls that support consent-aware data collection and reporting configurations.
Not an ASO-first tool
While Adjust can support app growth analytics, its core focus is attribution and measurement rather than app store optimization workflows. Teams that need keyword tracking, store listing experimentation, and competitive ASO research often require a dedicated ASO product alongside Adjust. ASO-specific datasets and workflows are typically deeper in specialized ASO platforms.
Implementation requires engineering effort
Accurate attribution and event measurement depend on correct SDK setup, event taxonomy design, and ongoing maintenance across iOS and Android releases. Misconfigured events, deep links, or partner settings can lead to reporting gaps or attribution discrepancies. Organizations without mobile engineering support may face longer time-to-value.
Cost and complexity at scale
Pricing and operational overhead can increase with higher volumes, multiple apps, and extensive partner integrations. Large teams may need governance for link structures, naming conventions, and access controls to keep reporting consistent. Some advanced use cases also require additional configuration and stakeholder training.
Seller details
Adjust GmbH
Berlin, Germany
2012
Private
https://www.adjust.com/
https://x.com/adjustcom
https://www.linkedin.com/company/adjust
