RankMyApp
App store optimization software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is RankMyApp
RankMyApp is an app store optimization (ASO) platform used to improve mobile app visibility and conversion in Apple App Store and Google Play. It supports ASO workflows such as keyword research, store listing optimization, and performance tracking for app marketers, growth teams, and agencies. The product is positioned as a managed-service-led ASO offering, combining software tooling with consulting support for ongoing optimization.
Managed ASO service option
RankMyApp is commonly delivered with consulting and execution support in addition to software access. This can help teams that lack in-house ASO expertise operationalize keyword, metadata, and creative updates. It also reduces the need to stitch together separate strategy and tooling providers.
Core ASO workflow coverage
The platform focuses on standard ASO activities such as keyword discovery, rank tracking, and store listing optimization. These capabilities align with typical needs for improving discoverability and monitoring changes over time. For teams primarily focused on ASO fundamentals, the scope can be sufficient without broader mobile intelligence modules.
Agency-friendly engagement model
RankMyApp’s service-oriented delivery can fit agencies or brands that want a single vendor responsible for ongoing ASO outcomes. The model can simplify planning and reporting by centralizing recommendations and execution. It can also help coordinate localization and iterative listing updates across multiple apps.
Limited public product transparency
Compared with many ASO platforms, there is less publicly available detail on feature depth, data sources, and methodology. This can make it harder to validate coverage for advanced needs such as competitive intelligence, share-of-voice, or granular market estimates. Buyers may need demos and written statements of work to confirm capabilities.
May be less self-serve
A managed-service approach can be less flexible for teams that prefer fully self-serve tooling and rapid experimentation. Turnaround times for changes and analyses may depend on service processes and assigned resources. This can be a constraint for high-velocity growth teams running frequent tests.
Unclear breadth beyond ASO
Some products in this space extend into broader app intelligence, attribution, or experimentation for store creatives. RankMyApp appears primarily centered on ASO and related services, which may require additional vendors for adjacent needs. Organizations seeking an all-in-one mobile growth stack may find gaps.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | Contact sales / "Schedule demonstration" — price not listed on official site | Mobile Analytics; Monthly Optimization Action; 3 competitors mapped; 100 keywords; 2 optimizations/month; RankMyApp tools (My Apps, My Competitors, Changes Log, Explore Source, Search Source, Ratings & Reviews, App & Market Intelligence, Data Export). |
| Pro | Contact sales / "Schedule demonstration" — price not listed on official site | Mobile Analytics (13 options); 2 monthly optimizations; 5 competitors mapped; 150 keywords; Customizable dashboard; Additional RankMyApp features (Explore Source +3 features). |
| Elite (most chosen) | Contact sales / "Schedule demonstration" — price not listed on official site | Mobile Analytics (20 options); 3 monthly optimizations; 8 competitors mapped; 250 keywords; Account manager, onboarding, customized reports; Additional RankMyApp features (+ extra reporting). |
| Unlimited | Contact sales / "Schedule demonstration" — price not listed on official site | Mobile Analytics + Extra; 3 monthly optimizations + Extra; Up to 400 keywords; 10 competitors mapped; RankSpy + extra features; Expanded Ratings & Reviews and Data Export capabilities; Dedicated client services. |
Note: All plan feature details sourced from RankMyApp's official "Packages" page (RankMyApp official website). No public pricing (currency amounts) or free-tier/trial statements were published on the vendor's site; the site directs users to schedule a demonstration / contact sales for pricing.
Seller details
RankMyApp
