Kochava
App store optimization software
Marketing analytics software
Mobile attribution platforms
Mobile marketing software
Smart link software
Mobile app analytics tools
Mobile app optimization software
Click fraud software
Cross-channel advertising software
Application development software
Mobile development software
Mobile analytics software
Connected TV (CTV) advertising platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$500 per month
Free TrialFree version
Small
Medium
Large
- Public sector and nonprofit organizations
- Energy and utilities
- Agriculture, fishing, and forestry
What is Kochava
Kochava is a mobile measurement and attribution platform used to track, attribute, and analyze user acquisition and engagement across mobile apps and other digital channels. It is typically used by mobile marketers, growth teams, and agencies to measure campaign performance, manage partner integrations, and support privacy-aware measurement workflows. The platform includes attribution, analytics, audience tools, and link management capabilities, with optional modules for fraud mitigation and connected TV measurement.
Broad partner integration ecosystem
Kochava supports integrations with a wide range of ad networks, DSPs, publishers, and analytics destinations, which helps teams centralize measurement across multiple acquisition sources. It provides configurable postbacks and event mapping to align partner requirements with an app’s event taxonomy. This reduces the need for custom one-off integrations when expanding channel mix.
Attribution plus analytics tooling
Beyond install attribution, Kochava includes in-platform reporting for cohorts, events, and campaign performance to support day-to-day optimization. Teams can use these analytics to compare channels, creatives, and geographies using consistent measurement definitions. This is useful for organizations that want attribution and performance analysis in one system rather than relying solely on separate BI tooling.
Link management and routing
Kochava provides smart link/deep link capabilities to route users to the correct app store, app destination, or web fallback. This supports cross-channel campaigns where traffic originates from email, social, QR codes, or CTV-to-mobile flows. Centralized link governance can also simplify UTM conventions and reduce broken or inconsistent campaign links.
Complex setup and governance
Implementing attribution requires SDK/app configuration, event instrumentation, partner setup, and ongoing taxonomy management. Organizations without strong analytics engineering or mobile measurement expertise may face longer time-to-value. Ongoing changes (new events, new partners, consent flows) can require careful coordination across marketing and development teams.
Privacy constraints reduce determinism
Like other attribution platforms, Kochava’s measurement accuracy depends on OS-level identifiers and consent signals that are increasingly restricted. This can lead to more modeled or aggregated reporting for certain channels and devices, which may not match historical deterministic attribution. Teams should plan for differences between platform-reported results and internal revenue/BI sources.
Not an ASO-first product
While Kochava can support app growth workflows, its core focus is measurement and attribution rather than app store keyword research and store listing experimentation. Teams that need deep ASO intelligence (keyword tracking depth, competitive store analysis, review management) may require a dedicated ASO tool alongside Kochava. This can increase tooling overlap and total cost.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free App Analytics | $0/month (free up to 10K attributed conversions/month or 500K events/month) | Measurement & Analytics (Mobile & CTV), Install & standard post-install event tracking, Paid media attribution (self-attributing networks), Owned media attribution, Media planning, SKAN/AAK support on iOS, A/B/n testing, Summary performance reports, SmartLinks (deep linking + QR codes), AI-powered ad fraud prevention, GDPR & CCPA consent management. No credit card required. |
| Foundation | Starting at $500/month (includes 33K conversions/month) | Everything in Free App Analytics, plus Measurement & Analytics for Mobile, CTV & Web, Custom post-install event tracking, Paid media attribution (all integrated partners), Media cost aggregation, IdentityLink (cross-device identity resolution), Configurable attribution (by partner), Enhanced multi-platform deep linking, Support for Universal Links & App Links, Row-level reporting, Audience export from analytics. |
| Enterprise | Starting at $2,000/month (custom pricing; billed by attributed conversion volume or monthly active users - MAU) | Enterprise features and higher volume limits; dedicated Client Success Team with faster SLAs (examples: 4-hour response time), custom billing options (attributed conversions or MAU). Contact sales for a custom quote. |
Notes: Kochava also offers other product-specific pricing (e.g., MMM/marketing mix modeling, Search Ads Maven, outcomes optimization for publishers) that are priced per project/volume and require contacting Kochava for quotes. Some platform features (e.g., Cost Overview) are available only with paid accounts.
Seller details
Kochava Inc.
Sandpoint, Idaho, USA
2011
Private
https://www.kochava.com/
https://x.com/Kochava
https://www.linkedin.com/company/kochava/
