YouScan
Audience intelligence platforms
Brand intelligence software
Online reputation management software
Media monitoring software
Social media analytics software
Social media listening tools
Public relations (PR) software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$499 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Media and communications
- Retail and wholesale
- Accommodation and food services
What is YouScan
YouScan is a social media listening and media monitoring platform used to collect and analyze public online conversations about brands, products, and topics across social networks, news, blogs, and other web sources. It supports use cases such as brand and campaign monitoring, online reputation management, competitive benchmarking, and PR reporting. The product emphasizes AI-assisted analysis, including sentiment and image recognition, to help teams interpret text and visual mentions at scale.
Broad monitoring and alerting
YouScan aggregates mentions from multiple online sources, enabling teams to track brand, product, and topic conversations in one place. It supports real-time monitoring workflows such as alerts for spikes, crises, or high-impact mentions. This fits common needs for PR, customer experience, and social teams that require continuous coverage rather than periodic research.
AI-assisted text and image analysis
The platform applies automated analysis to help classify and interpret large volumes of mentions, including sentiment and topic/intent-style categorization. It also supports analysis of visual content (for example, detecting brand presence in images), which can reduce blind spots when logos or products appear without explicit text. This can be useful for consumer brands where visual platforms contribute materially to share of voice.
Dashboards and reporting workflows
YouScan provides dashboards and reporting features designed for ongoing stakeholder updates and campaign readouts. Users can segment results by queries, categories, and time periods to support benchmarking and trend analysis. These workflows align with common requirements in brand intelligence programs where repeatable reporting matters as much as ad hoc exploration.
Data access varies by source
Coverage and historical depth depend on each underlying channel’s data availability and policy constraints. Some platforms restrict what third-party tools can collect or retain, which can affect completeness for certain networks or content types. Buyers typically need to validate source lists, refresh rates, and historical backfill against their specific monitoring requirements.
Advanced analysis needs tuning
Automated sentiment and categorization can misclassify sarcasm, mixed sentiment, or domain-specific language without configuration and review. Achieving reliable results often requires query refinement, taxonomy setup, and ongoing quality checks. Teams without dedicated analysts may find it harder to maintain consistent data quality across multiple brands or markets.
Not a full marketing suite
While it supports social analytics and listening, it is not primarily a publishing, community management, or paid social execution platform. Organizations seeking end-to-end social media marketing operations may need additional tools for scheduling, engagement inboxes, and ad management. Integration requirements should be assessed if the listening output must feed other systems (for example, BI tools or CRM).
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter 3 | $499 per month (billed annually) | 3 topics (text-based queries); Up to 15,000 monthly mentions; Insights Copilot AI Agent (10 questions/mo); Slack, Microsoft Teams or WhatsApp integration (1 integration/account); Mention Wall; 1 Custom Dashboard; Unlimited users, unlimited social searches, unlimited rules & alerts. |
| Listen | Custom / contact sales (price not listed on site) | 5 monitoring topics (minimum, increments of 5); Monthly mentions collection per topic: 10,000; Unlimited historical data; Unlimited rules; Integrations (Telegram, Slack, Microsoft Teams); 1 Custom Dashboard; Insights Copilot. |
| Analyze | Custom / contact sales (price not listed on site) | 5 monitoring topics (minimum); Monthly mentions collection per topic: 100,000; Maximum size of topics with data sampling: 10,000,000 mentions/topic/month; Unlimited historical data; Topic permissions; Integrations (Telegram, Slack, Microsoft Teams, HelpDesk, CRM); 1 Custom Dashboard; Insights Copilot. |
| Innovate | Custom / contact sales (price not listed on site) | 5 monitoring topics (minimum); Monthly mentions collection per topic: 300,000; Maximum size of topics with data sampling: 30,000,000 mentions/topic/month; Unlimited historical data; Includes Visual Data Analysis; Insights Copilot; 1 Custom Dashboard. |
| Enterprise | Custom pricing / contact sales | Features and allowances are customized to client requirements; request a demo / contact sales. |
