Claritas Identity Graph
Audience intelligence platforms
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What is Claritas Identity Graph
Claritas Identity Graph is an identity resolution and audience data product that links consumer identifiers across channels to support audience creation, enrichment, and measurement. It is used by marketers, agencies, and data teams to build addressable audiences, improve targeting, and connect offline and online signals for analytics. The product centers on a proprietary identity graph and associated consumer attributes that can be activated in marketing and advertising workflows via integrations and data delivery options.
Cross-channel identity resolution
The product focuses on linking multiple identifiers (for example, household- and person-level signals and digital identifiers) into a unified view for audience building. This supports use cases such as deduplication, reach management, and consistent audience definitions across channels. It is particularly relevant when organizations need to connect offline customer data with digital activation and measurement.
Audience enrichment and segmentation
Claritas is known for consumer segmentation and marketing data assets, which can be used to enrich first-party records and define target audiences. This helps teams create segments based on demographic, geographic, and behavioral attributes rather than relying only on platform-native audiences. It can also support planning and analysis workflows where consistent segment definitions matter.
Activation via data integrations
Identity graph outputs are typically delivered through common marketing and advertising data workflows (for example, onboarding/activation partners, clean-room style matching, or direct data feeds depending on the engagement). This enables audience deployment without requiring a full replacement of existing analytics or CDP stacks. The product can function as a data layer that complements broader customer data and measurement tooling.
Integration and governance effort
Realizing value depends on integrating the graph with existing CRM, data warehouse, and activation endpoints. Data mapping, consent management, and match-key standardization can require non-trivial implementation work. Organizations without mature data governance may struggle to operationalize identity outputs consistently.
Coverage varies by region
Identity graphs and associated consumer attributes often have stronger coverage in certain markets than others, depending on available data sources and partnerships. Global organizations may need to validate match rates and attribute availability by country and channel. This can lead to uneven performance for international audience programs.
Opaque methodology for scoring
As with many third-party identity and audience datasets, parts of the linkage methodology and attribute derivation can be difficult to fully audit externally. Buyers may need to rely on vendor documentation, contractual terms, and testing to understand match logic and data provenance. This can complicate internal compliance reviews and model validation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Claritas Identity Graph (Enterprise / Custom) | Custom pricing — contact Claritas Sales (phone: 888-981-0040; marketing@claritas.com) | Enterprise-grade identity graph (privacy-compliant linkages across emails, devices, IPs, addresses); no public pricing or tiers listed on Claritas official product page; sales contact required for quotes. |
Seller details
Claritas, LLC
Cincinnati, OH, USA
1971
Private
https://claritas.com/
https://x.com/Claritas
https://www.linkedin.com/company/claritas-llc/
