Qualtrics Strategy & Research
Brand intelligence software
Market intelligence software
User research tools
Statistical analysis software
Experience management software
Survey software
Consumer insights platforms
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$420 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Public sector and nonprofit organizations
- Healthcare and life sciences
What is Qualtrics Strategy & Research
Qualtrics Strategy & Research is a research and insights suite within the Qualtrics Experience Management (XM) platform used to design surveys, manage panels/samples, and analyze customer, brand, and market research data. It supports teams running continuous tracking, ad/concept testing, segmentation, and voice-of-customer programs with workflows for survey authoring, distribution, and reporting. The product combines survey operations with analytics and dashboarding, and it is typically deployed in mid-market to enterprise environments with governance and role-based access needs.
Enterprise survey operations and governance
It provides centralized survey creation, distribution controls, user roles, and permissions that support large research teams and multi-brand organizations. Libraries, templates, and shared assets help standardize instruments across business units. Administrative features (e.g., access control and project management conventions) fit organizations that need repeatable research processes rather than ad hoc surveys.
Broad research workflows in one platform
It supports common quantitative research programs such as brand tracking, concept testing, customer satisfaction, and employee/customer experience studies. Built-in distribution options (email, web links, embedded intercepts, and integrations) reduce reliance on separate tools for fielding. This breadth can simplify vendor sprawl compared with point solutions focused only on social/listening or only on survey collection.
Integrated analytics and reporting
It includes dashboards and reporting designed for sharing results with stakeholders beyond the research team. The platform supports analysis features used in survey research (e.g., crosstabs and statistical testing depending on configuration/licensing) and can operationalize insights through alerts and workflows. Integration with other Qualtrics XM modules can connect research findings to broader experience programs.
Complexity and admin overhead
The breadth of capabilities can increase setup time, training needs, and ongoing administration compared with lighter-weight user research or survey tools. Organizations often need defined governance to avoid inconsistent survey design and reporting. Smaller teams may find the platform more than they need for occasional studies.
Costs scale with enterprise usage
Pricing typically reflects enterprise licensing, add-on modules, and usage-based components (e.g., responses, advanced analytics, or specialized research capabilities). This can make total cost of ownership higher than narrower tools that focus on a single data source or workflow. Budgeting can be harder when multiple departments run high-volume programs.
Not a dedicated social listening suite
While it supports brand and market research, it is not primarily designed as a social-first monitoring and listening platform with deep native coverage of public social data sources. Teams that require continuous social/media monitoring, influencer discovery, or extensive historical social archives may need complementary tools. Data acquisition for certain external sources can depend on integrations and separate contracts.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free account (Qualtrics Surveys) | Free | Single-user; 3 active surveys; 30 questions per survey; 500 total responses; 50+ templates; 8 question types; limited styling; no credit card required. (Listed on Qualtrics "Buy" page.) |
| Strategic Research (Small business / Self-serve) | $420 per month ($5,040 billed annually) | Unlimited users, surveys, and questions; 1,000 responses total across all users; 23 question types (including video/audio responses); 20+ pre-built guided solutions (Video Diaries, Conjoint, MaxDiff, Concept Testing, Market Landscape Assessment, etc.); advanced analysis including video feedback summarization (AI), crosstabs, statistical analysis tools; dashboards and highlight reels. Includes a 30-day free trial option as shown on the official buy page. |
| Strategic Research (Enterprise) | Custom pricing (quote only) | Unlimited users, surveys, and questions; 5,000+ responses (scalable); pricing based on interactions (number of survey responses and minutes of video feedback); contact sales for enterprise terms. |
Seller details
Qualtrics LLC
Provo, Utah, USA
2002
Public
https://www.qualtrics.com
https://x.com/Qualtrics
https://www.linkedin.com/company/qualtrics/
