Rebrandly
Content analytics software
QR code generator software
SMS marketing software
URL shortener
Content marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Rebrandly and its alternatives fit your requirements.
$8 per month
Free TrialFree version
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Real estate and property management
- Construction
What is Rebrandly
Rebrandly is a link management and URL shortener platform used to create, brand, and track short links for marketing, sales, and customer communications. It supports custom domains, link routing and retargeting options, and analytics for clicks and referrers, and it also provides QR code creation tied to branded links. Typical users include marketing teams, growth teams, and agencies that need consistent branded URLs across campaigns and channels. The product differentiates through its emphasis on branded domains and link governance features rather than broad SEO or full-funnel analytics.
Branded link management
Rebrandly centers on creating short links on custom domains, which helps organizations keep consistent branding across channels. It provides tools to organize links, manage domains, and apply rules that standardize how links are created and shared. This is useful for teams that need governance over many campaign links rather than ad-hoc shortening.
Link analytics and attribution signals
The platform provides click analytics such as total clicks, referrers, geolocation, and device information at the link level. These metrics support campaign reporting and basic content performance analysis without requiring a full web analytics suite. For teams comparing tools in adjacent analytics categories, this is narrower in scope but often faster to operationalize for link-based tracking.
QR codes tied to links
Rebrandly supports generating QR codes that resolve to branded short links, enabling offline-to-online tracking for print, packaging, events, and out-of-home placements. Because the QR destination is a managed short link, teams can update the destination URL while keeping the QR code consistent. This can reduce reprint risk and improve campaign control.
Not a full analytics platform
Rebrandly’s reporting focuses on link-level engagement rather than multi-touch attribution, product analytics, or deep content journey analysis. Organizations that need account-level pipeline influence, cohorting, or advanced behavioral analytics typically require additional systems. This can limit its role to a supporting tool in a broader measurement stack.
SMS marketing is indirect
While short links are commonly used in SMS campaigns, Rebrandly is not primarily an SMS marketing system with native list management, compliance workflows, and message orchestration. Teams may need a separate SMS platform and use Rebrandly only for link creation and tracking. This adds integration and process overhead for end-to-end SMS programs.
Advanced features depend on plan
Capabilities such as higher-volume usage, deeper integrations, and enterprise controls (for example, SSO or advanced governance) may require higher-tier subscriptions depending on the plan. For smaller teams, this can create trade-offs between cost and the level of control needed for brand and security requirements. Buyers should validate limits for domains, links, and click tracking retention during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 | 10 links/month, 10 QR codes/month (free QR codes have watermark), 1 custom domain (Yourbrand.bio), 1 free Rebrand.ly domain, custom back-halves, 1 link gallery, unlimited clicks & QR scans. |
| Essentials | $11/mo (monthly) — $8/mo (annual, billed annually) | 250 links/mo, 250 QR codes/mo, 2 custom domains, 10 link destination edits/mo, audience data on 10k clicks/mo, 3 link galleries, AI scheduling suggestions, advanced branding controls. |
| Professional | $32/mo (monthly) — $22/mo (annual, billed annually) | 1,500 links/mo, 1,500 QR codes/mo, 3 custom domains, 50 link destination edits/mo, advanced data on 25k clicks/mo, 4 link galleries, 50 password-protected links, 2 workspaces, traffic routing, link expiration, collaboration features. |
| Growth | $99/mo (monthly) — $69/mo (annual, billed annually) | 3,500 links/mo, 3,500 QR codes/mo, 10 custom domains, 150 link destination edits/mo, advanced data on 150k clicks/mo, 11 link galleries, 150 password-protected links, 5 workspaces, mobile deep linking, advanced role permissions. |
| Enterprise | Custom / Get a quote | Custom plans: unlimited links, unlimited QR codes, advanced security & compliance (GDPR, SOC II Type 2, CCPA, HIPAA), SSO (SAML), role-based access, workspace-level controls, dedicated support/customer success, white-glove support, custom deployment options. |
Seller details
Rebrandly, Inc.
Dublin, Ireland
2015
Private
https://www.rebrandly.com/
https://x.com/rebrandly
https://www.linkedin.com/company/rebrandly/
