Matomo (Formerly Piwik)
Content analytics software
Digital analytics software
Content marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Matomo (Formerly Piwik) and its alternatives fit your requirements.
€29 per month
Free TrialFree version
Small
Medium
Large
- Agriculture, fishing, and forestry
- Public sector and nonprofit organizations
- Energy and utilities
What is Matomo (Formerly Piwik)
Matomo (formerly Piwik) is a web and app analytics platform used to measure traffic, user behavior, and conversion performance across digital properties. It is used by marketing, product, and analytics teams that need reporting, segmentation, and attribution without relying on third-party data processors. Matomo is available as self-hosted open-source software and as a hosted cloud service, with an emphasis on data ownership and privacy controls. It supports first-party tracking, customizable dashboards, and integrations via APIs and tag management.
Self-hosted data ownership
Matomo offers an on-premises/self-hosted deployment option that keeps analytics data within an organization’s infrastructure. This supports internal governance requirements and can simplify compliance workflows where data residency matters. Teams can control retention, access, and anonymization settings at the platform level. This deployment flexibility is less common among analytics tools that are primarily SaaS-only.
Privacy and consent features
Matomo includes features such as IP anonymization, configurable data retention, and consent-related controls that help teams align analytics collection with privacy policies. It supports cookie-less tracking modes (with trade-offs) and provides tools to manage opt-in/opt-out behavior. These capabilities are relevant for organizations operating under GDPR/ePrivacy-style requirements. The product positioning and feature set are oriented toward privacy-aware measurement rather than advertising-driven tracking.
Broad reporting and APIs
Matomo provides standard digital analytics reporting including traffic sources, events, goals/conversions, funnels, and e-commerce analytics (depending on configuration and plugins). It offers APIs for exporting data and integrating with BI tools or internal systems. Dashboards and reports are customizable for different stakeholders. This makes it suitable as a general-purpose analytics layer for websites and applications.
Operational overhead when self-hosted
Running Matomo on-premises requires infrastructure planning, upgrades, backups, and performance tuning, especially at higher traffic volumes. Organizations may need database optimization and scaling strategies to maintain query performance and report responsiveness. This can increase total cost of ownership compared with fully managed SaaS analytics. Smaller teams without DevOps support may prefer the hosted option to reduce maintenance.
Advanced analysis may require add-ons
Some capabilities (for example, certain advanced reporting modules, heatmaps/session recording, or specialized features) may depend on paid plugins or specific editions. This can complicate budgeting and packaging compared with platforms that bundle all functionality into a single plan. Teams should validate which features are included in their chosen deployment (cloud vs on-prem) and license tier. The plugin ecosystem also introduces version compatibility considerations.
Less specialized for SEO/content research
Matomo focuses on first-party measurement of owned properties rather than competitive intelligence, keyword research, or backlink analysis. Content marketing teams looking for discovery-oriented SEO workflows may need separate tools for search research and market benchmarking. While Matomo can report content performance on-site, it is not designed as an end-to-end SEO research suite. This can lead to a multi-tool stack for content marketing operations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| On‑Premise (self‑hosted) | 0 EUR (monthly) | Free to download and run on your own servers. Unlimited websites, unlimited team members, unlimited segments & goals, 100 custom dimensions, raw data retention: Forever, report data retention: Forever, no data sampling. Support: free community support or paid support subscriptions. |
| Cloud — Business | €29 per month (excl. tax) | Matomo Cloud managed SaaS. Example allowance shown on site for this tier: 50,000 hits/month (selectable tiers), up to 30 websites, 30 team members, 100 segments, 150 goals, 30 custom dimensions, raw data retention: 24 months, report data retention: Forever. Includes GDPR Manager, API access, standard reports, heatmaps, session recordings, A/B testing, tag manager, and other listed features. Annual billing: get 2 months free (site notes ~17% saving). Trial: 21‑day free trial (no card required). Contact sales for volumes >10M hits/month. |
| Cloud — Enterprise | Custom pricing (contact sales) | Custom limits and allowances, hosted on Matomo servers, includes support + Customer Success Manager, options for SAML/LDAP, custom domain, white‑labeling; fully customisable and scalable for >10M hits/month. |
Notes: All prices on the official site are shown excluding tax. The Matomo pricing page displays plugin/add‑on prices in EUR and the On‑Premise price as “0 EUR”; the Cloud monthly starting price shown on the pricing page is presented as "29 per month (excl. tax)" — the site defaults to EUR in other places, so the Cloud starting price is represented here as €29/month (excl. tax) according to the official Matomo pricing page.
Seller details
Matomo
Auckland, New Zealand
2007
Private
https://matomo.org/
https://x.com/matomo_org
https://www.linkedin.com/company/matomo/
