RelayThat
Content creation software
Content marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15 per user per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Accommodation and food services
- Real estate and property management
- Retail and wholesale
What is RelayThat
RelayThat is a cloud-based creative automation tool used to produce and resize marketing graphics for multiple channels from a shared brand style. It targets marketers, small teams, and agencies that need consistent social, display, and promotional creatives without relying on a full design workflow. The product centers on brand asset management (logos, colors, fonts) and template-based generation to create many variations quickly. It is typically used for repetitive campaign creative production and multi-format adaptation.
Brand consistency controls
RelayThat maintains reusable brand settings such as colors, fonts, and logos so outputs follow a defined visual system. This helps teams reduce manual checks when producing large volumes of channel-specific graphics. Centralized brand assets also support collaboration across multiple campaigns and clients. The approach fits organizations that prioritize consistent creative over bespoke design work.
Multi-format creative resizing
The platform supports generating and adapting designs into multiple sizes for common marketing placements. This reduces time spent recreating the same concept for different social networks and ad formats. It is useful for campaign workflows where the same message must ship across many channels. Compared with broader content marketing suites, the focus stays on creative production rather than planning or SEO.
Template-driven production workflow
RelayThat uses templates and repeatable layouts to speed up creation of on-brand assets. Teams can produce sets of variations for promotions, announcements, and evergreen content without starting from a blank canvas. This can improve throughput for small marketing teams with limited design resources. The workflow is oriented to standardized marketing graphics rather than long-form interactive content.
Limited content marketing breadth
RelayThat focuses on visual asset creation and does not function as a full content marketing platform for strategy, editorial planning, or distribution management. Organizations that need integrated keyword research, content performance analytics, or end-to-end campaign orchestration will likely require additional tools. Reporting is typically centered on creative production rather than content ROI. This can increase tool sprawl for mature marketing teams.
Less suited for bespoke design
Template-based automation can constrain highly custom layouts and complex brand guidelines. Design teams that require advanced illustration, detailed typography control, or unique compositions may find the tool limiting. Outputs may need additional refinement in dedicated design software for premium creative. This makes it better for standardized production than high-concept design work.
Workflow and governance constraints
Creative review, approval, and role-based governance features may not match the depth of enterprise digital asset management or creative operations systems. Larger organizations with strict compliance requirements may need more granular permissions and auditability. Collaboration can be adequate for small teams but may not scale cleanly across many stakeholders. As a result, it may be used as a production layer alongside other governance tools.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Pro | $15 per month (per user) | Product features shown on the official pricing page include: Brand Portal, 2000+ SmartLayouts, Headline Generator, Image SEO Automation, Color & Font Inspiration, Custom Font Uploads, 3 Million+ Images, One-Click Resize/Remix, Team Sharing, Unlimited image downloads. The pricing page labels this as "$15 per month (Per User)" but does not provide a full per-plan feature breakdown in tabular text. |
| Pro+ Plus | $25 per month (includes 2 users) | Shown as $25 per month and "Includes 2 Users." The pricing page indicates Pro+ offers the product features above and larger workspace/project allowances (pricing page visuals imply more projects/workspaces and "One Click Download All Sizes"), but the page does not present a complete explicit per-plan feature mapping in text. |
| Enterprise | Contact | Shown as "CONTACT" for pricing. Enterprise-level features listed on the pricing page include Branded Sign-In Pages, Large Team Collaboration, Data Integration, White Label Options, Multiple Portals and variable/expanded project/workspace limits. Contact sales for pricing and details. |
Seller details
RelayThat, Inc.
Private
https://relaythat.com/
https://x.com/relaythat
https://www.linkedin.com/company/relaythat/
