DrumUp
Content curation software
Employee advocacy software
Demand generation software
Brand advocacy software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$15 per month
Free TrialFree version
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- Information technology and software
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
What is DrumUp
DrumUp is a social media content curation and employee advocacy platform used to discover, organize, and share third‑party and owned content through brand and employee social accounts. It supports marketing and communications teams that want to maintain consistent social posting and enable employees to share approved content. The product combines topic-based content discovery with a centralized content library, scheduling, and advocacy workflows. It also includes basic analytics to track sharing activity and engagement.
Integrated curation and advocacy
DrumUp combines content discovery/curation with employee advocacy in one workflow, reducing the need to manage separate tools for finding content and distributing it to employees. Teams can curate items into a shared library and publish them to brand channels or make them available for employee sharing. This is useful for organizations that want a single system for both social publishing and advocacy enablement.
Topic and keyword discovery
The platform supports content discovery based on topics and keywords, which helps teams build a steady pipeline of relevant articles and posts. This approach aligns with common curation use cases such as industry news monitoring and campaign-based content collection. It can shorten the time required to source shareable content compared with manual searching across multiple sites.
Centralized governance controls
DrumUp provides a controlled content library and approval-oriented sharing model, which helps standardize messaging across employees. Marketing teams can pre-approve content and suggested copy, reducing the risk of off-brand posts. This governance model is a common requirement for employee advocacy programs in regulated or brand-sensitive environments.
Limited depth for demand gen
While DrumUp can support top-of-funnel distribution through social sharing, it is not a full demand generation system with native lead capture, scoring, and multi-touch attribution. Organizations typically still need marketing automation and CRM integrations for end-to-end pipeline reporting. As a result, DrumUp fits best as an activation layer rather than the system of record for demand generation.
Analytics may be lightweight
The analytics focus primarily on social and advocacy activity (shares and engagement) rather than advanced content performance analysis. Teams that require deeper benchmarking, content research, or competitive content intelligence may find the reporting less comprehensive than specialized research-focused platforms. This can limit its use for strategic content planning beyond distribution.
Social network coverage varies
Employee advocacy and scheduling tools often depend on third-party social network APIs, which can constrain available features and supported networks. Some organizations may require specific network support, granular permissions, or advanced publishing capabilities that are not consistently available across all platforms. Buyers should validate required networks, posting types, and permissioning during evaluation.
Plan & Pricing
Main Social Plans:
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 (Forever) | 1 social account; 3 posts/day/account; 1 content suggestion stream; Chrome extension; custom scheduling; email support. (Page notes a free plan after a 14-day trial). |
| Starter | $15/month* | Social accounts: 3; Posts/day/account: 10; Content suggestion streams: 3; RSS feeds: 3; Posts in library: 1000. *Pricing based on annual billing. |
| Pro (Popular) | $39/month* | Social accounts: 20; Posts/day/account: 15; Content suggestion streams: 20; RSS feeds: 5; Posts in library: 2000; Includes analytics and group social accounts. *Pricing based on annual billing. |
| Small Business | $79/month* | Social accounts: 50; Posts/day/account: 40; Content suggestion streams: 50; RSS feeds: 10; Posts in library: 5000; Additional team members: 4; Includes advanced scheduling, image upload, hashtag/@mention suggestions, URL shortener, mobile apps, Chrome/Slack extensions. *Pricing based on annual billing. |
API / Developer Plans:
| Plan | Price | Key features & notes |
|---|---|---|
| Starter (API) | $99/month ($79/month on annual billing) | 10,000 API requests/month; full technical support. |
| Business (API) | Starting $199/month | Unlimited API requests/month; full technical support; contact sales for details. |
Employee Advocacy / Content Packages:
| Plan | Price | Key features & notes |
|---|---|---|
| Employee Advocacy (self-serve) | $95/month | No. of employee users selectable; unlimited shares by employees; gamification and contests; web/mobile/email apps; company branding; advanced analytics; onboarding & dedicated account manager; includes DrumUp social management features. |
| Level 1 (Content + Advocacy) | $495/month | 1 blog/month (1000 words); 20 social posts (up to 3 accounts); 25 industry posts (up to 3 accounts); basic analytics/reports; 60-min strategy call/quarter; free onboarding; 20 employee users included. |
| Level 2 (Content + Advocacy) | $995/month | 2 blogs/month (1000 words each); 40 social posts (up to 5 accounts); 50 industry posts (up to 3 accounts); advanced analytics/reports; Customer Success Manager; 45-min strategy call/month; 1 newsletter/month; free onboarding; 50 employee users included. |
Notes: Prices marked with * on the vendor site indicate pricing shown is based on annual billing. All plan details were taken from DrumUp's official pricing page.
