Landbot
Conversational marketing software
Lead capture software
Chatbots software
AI chatbots software
No-code development platforms
Agentic AI software
AI agent builders software
Conversational intelligence software
Generative AI software
Demand generation software
Lead generation software
Application development software
Rapid application development (RAD) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€40 per month
Free TrialFree version
Small
Medium
Large
- Construction
- Real estate and property management
- Agriculture, fishing, and forestry
What is Landbot
Landbot is a no-code platform for building and deploying conversational experiences such as website chatbots, WhatsApp bots, and lead-capture flows. It is used by marketing, sales, and support teams to qualify leads, route conversations, collect data, and automate common interactions. The product centers on a visual flow builder with integrations to common CRM, email, and automation tools, and it supports handoff to human agents when needed. It also offers AI-assisted capabilities to generate or enhance bot behavior and content depending on the channel and configuration.
No-code visual flow builder
Landbot provides a visual, block-based builder that lets non-developers design multi-step conversational flows and forms. This supports rapid iteration for lead capture, qualification, and routing without requiring a full application development cycle. Teams can reuse components and standard patterns (e.g., qualification, scheduling, routing) across multiple bots. This is a practical fit for organizations that want chatbot workflows owned by business teams rather than engineering.
Multi-channel deployment options
Landbot supports common conversational channels, including web chat and messaging channels such as WhatsApp (availability depends on plan and setup). This allows teams to reuse conversation logic across channels while adapting UI elements to each channel’s constraints. It also supports human handoff patterns so conversations can move from automation to an agent when needed. For organizations running demand generation across multiple touchpoints, this reduces the need for separate tools per channel.
Integrations and data capture
The platform focuses on structured data capture (fields, answers, attributes) that can be pushed to downstream systems. It offers native integrations and connectors (often via APIs or automation platforms) to sync leads and conversation outcomes with CRMs, email marketing, and analytics tools. This helps operationalize chatbot interactions for follow-up and reporting. Compared with more sales-engagement-centric tools, Landbot is oriented toward building the interaction layer and passing clean data onward.
Advanced AI agent depth varies
While Landbot includes AI-assisted features, it is not primarily an end-to-end autonomous agent platform with deep tool-use, long-horizon planning, and complex orchestration out of the box. Organizations seeking highly agentic behaviors (multi-step reasoning with robust guardrails, tool calling, and evaluation) may need additional engineering and external services. This can increase implementation complexity for sophisticated AI use cases. Fit depends on whether the goal is guided flows versus autonomous resolution.
Complex flows can be hard to govern
As conversational journeys grow, visual flow diagrams can become large and harder to maintain, test, and version. Teams may need stronger internal governance (naming conventions, modularization, QA) to avoid brittle experiences. This is a common challenge in no-code RAD-style builders when many stakeholders edit production bots. Larger organizations may also require more formal change management than the tool enforces by default.
Analytics and intelligence limitations
Landbot captures conversation data, but deeper conversational intelligence (e.g., advanced intent analytics, agent coaching, and enterprise-grade speech/text analytics) may be less comprehensive than platforms built primarily for contact center intelligence. Reporting needs often require exporting data to BI tools for custom dashboards and attribution. Organizations with strict attribution, experimentation, or compliance reporting requirements may need additional tooling. This can add overhead for teams that want all analytics natively in one system.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Sandbox | Free Forever | 100 chats/month, 1 seat, limited integrations (Zapier, Slack, SendGrid, Google Analytics), basic power-ups (Human Takeover, Bricks, Goals, Custom code), Team Inbox. |
| Starter (Web/Messenger) | €40 /mo (monthly) — €32 /mo (annual billed) | 500 web & Messenger chats/month, 100 AI chats, 2 seats. Extras: €0.05 per extra chat; €1 per extra AI chat. Includes Landbot AI, upgraded flow operations (conditional logic, A/B tests), custom CSS/JS, basic integrations (Mailchimp, Stripe). |
| WhatsApp Starter | €80 /mo | 500 web & Messenger chats/month, 100 AI chats, 2 seats, 500 WhatsApp chats/messages/month, 1 WhatsApp Business Number included. Extra WhatsApp messages: €0.003 per Service message; €0.05 per Marketing/Utility/Auth message (+ Meta fees). |
| Pro (Web/API) | €100 /mo (monthly) — €80 /mo (annual billed) | 2,500 web & Messenger chats/month, 300 AI chats, 3 seats. Extras: €0.05 per extra chat; €1 per extra AI chat. Adds API channel, advanced flow operations (formulas, lead scoring), essential integrations (HubSpot, Airtable, Webhooks). |
| WhatsApp Pro | €200 /mo (monthly) — €160 /mo (annual billed) | 2,500 web & Messenger chats/month, 500 AI chats, 3 seats, 10,000 WhatsApp messages/month (service messages only), 1 WhatsApp Business Number included. |
| Business (Web/API) | Starting at €300 /mo (custom) | Custom chats, seats, extra chats; priority support, dedicated success manager, team training, custom documentation review. Contact sales for a quote. |
| Business (WhatsApp) | Starting at €400 /mo (custom) | Custom chats & WhatsApp templates/messages; AI chats included (100 for WhatsApp Business baseline), custom extras and seats; priority support and dedicated success manager. WhatsApp-related message fees may vary according to Meta's price list. |
Notes: Prices shown on the official site exclude taxes. Site displays both monthly and discounted annual prices (20% off shown for annual). WhatsApp message fees indicate additional Meta costs where applicable.
Seller details
Landbot Technologies, S.L.
Barcelona, Spain
2017
Private
https://landbot.io/
https://x.com/landbot_io
https://www.linkedin.com/company/landbot/
