Clickatell Chat Commerce Platform
Conversational marketing software
Chatbots software
Payment processing software
Live chat software
Conversational intelligence software
Payment software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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Pay-as-you-go
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Banking and insurance
- Accommodation and food services
- Media and communications
What is Clickatell Chat Commerce Platform
Clickatell Chat Commerce Platform is a business messaging and chat commerce platform that lets organizations engage customers over channels such as WhatsApp and SMS, automate conversations with chatbots, and route interactions to agents when needed. It is used by customer service, sales, and digital teams to support conversational acquisition, support, and transactional workflows. The platform emphasizes channel connectivity, workflow automation, and commerce-related capabilities (for example, payments and order-related interactions) within chat experiences.
Strong messaging-channel connectivity
The product is built around business messaging, with support for common mobile-first channels such as WhatsApp and SMS. This makes it suitable for organizations that prioritize customer engagement in messaging apps rather than web-only chat. It also supports use cases where customers move between automated and human-assisted conversations.
Chat commerce and payments focus
Unlike many conversational tools that focus primarily on lead capture or support ticket deflection, the platform is designed to enable transactional flows inside chat. This includes commerce-oriented conversation design and payment-related interactions as part of the customer journey. It can reduce the need to hand off to separate web checkout experiences for certain messaging-first use cases.
Automation plus agent handoff
The platform supports chatbot automation for common intents and structured workflows, with escalation to live agents when automation is insufficient. This hybrid approach fits teams that need both scale and human resolution for complex cases. It aligns with operational models that combine conversational marketing, service, and transactional support in one messaging program.
Channel-first, not CRM-first
Organizations looking for a full marketing automation suite or deep native CRM functionality may find the platform more messaging-centric than lifecycle-marketing-centric. As a result, teams often rely on integrations to synchronize contacts, segmentation, and campaign orchestration. This can add implementation effort compared with platforms that include those capabilities as a core module.
Payments scope varies by region
Payment and chat commerce capabilities can depend on geography, supported payment methods, and local regulatory requirements. Some organizations may need additional payment providers, compliance reviews, or custom flows to meet internal controls. This can affect time-to-launch for transactional use cases.
Analytics depth may require add-ons
While the platform supports conversational operations and reporting, advanced conversational intelligence (for example, deep conversation mining, QA scoring, and multi-touch attribution) may require additional tooling or integrations. Teams with mature analytics requirements may need to export data to BI systems. This can increase total cost and data engineering work.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Prepaid (Pay-as-you-go) | Pay-as-you-go | DIY messaging for WhatsApp & SMS; pay-per-message billing; sign-up for a free account / "Try for free" option referenced. Example SMS rate: $0.008 per outbound SMS for volumes 1–999,999. Add-ons: Workflow Builder $49 per license/month; Live Agents $30 per seat/month; 10DLC subscription $11 per number/month. One-time fees: Brand Registration $5; Campaign Activation $50; 10DLC License Fee $33 recurring quarterly per number. Sources: Clickatell pricing pages. |
| Connect | Contact sales | Enterprise-grade messaging (SMS, WhatsApp, USSD, Apple Messages for Business); higher throughput; messages included and support levels vary by package. |
| Interact | Contact sales | Conversational automation, chatbots, live-agent integration, workflow builder; includes Connect features and enterprise enablement. |
| Transact | Contact sales | In-chat payments, product catalog & checkout, payment acceptance and tokenization; builds on Connect and Interact. |
Usage-based details (from official site): Pricing model: Pay-as-you-go for Prepaid (outbound messages). Example costs: Outbound SMS: $0.008 per message for volumes 1–999,999; 1,000,000+ -> contact sales. 10DLC subscription: $11/number/month. Workflow Builder: $49/license/month. Live Agents: $30/seat/month. One-time Brand Registration fee: $5; Campaign Activation fee: $50; 10DLC License Fee: $33 recurring quarterly per number. Discount options: Site references contacting sales for volume/enterprise pricing and 1M+ message tiers (contact sales).
Seller details
Clickatell (Pty) Ltd
San Jose, CA, USA
2000
Private
https://www.clickatell.com/
https://x.com/clickatell
https://www.linkedin.com/company/clickatell/
