Kameleoon
A/B testing tools
Personalization software
Personalization engines
E-commerce personalization software
Feature management software
Conversion rate optimization tools
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$495 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Banking and insurance
- Healthcare and life sciences
- Arts, entertainment, and recreation
What is Kameleoon
Kameleoon is an experimentation and personalization platform used to run A/B and multivariate tests, deliver targeted experiences, and manage feature rollouts. It is typically used by product, growth, and digital teams to improve conversion and user engagement across web and mobile experiences. The platform combines client-side and server-side experimentation with audience targeting and analytics to support both marketing-led and product-led testing programs.
Broad experimentation coverage
Kameleoon supports web experimentation as well as server-side testing patterns that are common in product experimentation and feature delivery. This helps teams test changes beyond simple page variations, including application logic and backend-driven experiences. It also enables running multiple experiment types within one platform rather than splitting across separate tools.
Personalization and targeting tools
The product includes segmentation and targeting capabilities to deliver experiences to defined audiences. This supports use cases such as merchandising, content personalization, and geo/device-based targeting. Teams can align experimentation and personalization workflows so that learnings from tests inform ongoing targeting rules.
Feature rollout support
Kameleoon includes feature management capabilities that can be used for controlled rollouts and experimentation on feature flags. This supports safer releases by limiting exposure and enabling incremental deployment strategies. It also helps product teams coordinate releases and measurement in a single workflow.
Implementation requires engineering time
Server-side experimentation and feature management typically require SDK integration and disciplined event instrumentation. Organizations without strong engineering support may find initial setup and ongoing maintenance more demanding than purely visual web testing tools. Data layer design and QA processes become important to avoid inconsistent results.
Learning curve for advanced use
Running a mature experimentation program requires understanding of statistics, traffic allocation, and experiment governance. Teams may need training to use advanced targeting, holdouts, and multi-experiment coordination effectively. Without clear processes, users can misconfigure tests or draw weak conclusions from results.
Not a full commerce platform
Although it supports e-commerce personalization use cases, Kameleoon does not replace core e-commerce functions such as catalog management, checkout, order management, or payments. Companies still need to integrate it with their commerce stack and analytics/CDP tools for end-to-end workflows. The value depends on the quality of those integrations and the underlying data.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free Starter Trial | Free — 30 days | 10 credits, 5,000 MTUs (Monthly Tracked/Tracked Users), 1 project. Trials do not save tests/data after end. No script install required to try PBX. |
| Starter | Starting from $495/month | Options with 30 / 100 / 200 credits/month; 50,000 MTUs; 1 project. Includes Prompt-Based Experimentation (PBX), Sequential Testing, 40+ segmentation criteria, AI Assist, SRM detection, unlimited metrics & audiences. |
| Enterprise | Custom pricing (contact sales) | Unlimited credits, projects, experiments; unlimited teams, dedicated support, SLA/enterprise features, custom MTU-based plans. |
Seller details
Kameleoon
Paris, France
2012
Private
https://www.kameleoon.com/
https://x.com/kameleoon
https://www.linkedin.com/company/kameleoon/
