Plerdy
A/B testing tools
Heatmap tools
Session replay software
Digital analytics software
Pop-up builder software
SEO tools
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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What is Plerdy
Plerdy is a website conversion rate optimization (CRO) platform that combines behavioral analytics (heatmaps, session recordings, and event tracking) with on-site engagement tools such as pop-ups. It is used by e-commerce teams, marketers, and UX/product teams to identify friction in user journeys and test changes intended to improve conversions. The product positions itself as an all-in-one toolkit by bundling CRO analytics with SEO auditing and basic A/B testing capabilities in one interface.
Broad CRO feature bundle
Plerdy combines heatmaps, session replay, conversion funnels, and on-site pop-ups in a single product. This reduces the need to deploy multiple point tools for behavioral analysis and on-site messaging. For teams that want a consolidated CRO stack, the breadth of modules can simplify procurement and implementation.
Behavioral insights for UX fixes
Heatmaps and session recordings help teams observe how users interact with pages, including scroll depth and click behavior. These features support diagnosing usability issues such as dead clicks, distracting elements, or form friction. The outputs are practical for UX reviews and prioritizing page-level improvements.
Includes SEO auditing utilities
Plerdy includes SEO-focused checks (e.g., page-level analysis and technical/on-page indicators) alongside CRO analytics. This can be useful for marketing teams that want to connect traffic quality and landing-page performance in one workflow. It also supports basic monitoring without requiring a separate SEO-only tool for lightweight needs.
A/B testing depth may vary
While Plerdy lists A/B testing among its capabilities, organizations with advanced experimentation programs may require deeper functionality (e.g., complex targeting, robust statistical controls, feature-flag style rollouts, or extensive integrations). Teams should validate experiment setup options, reporting methodology, and governance features against their requirements. For high-volume experimentation, a specialized testing platform may still be needed.
Bundled modules increase complexity
An all-in-one approach can introduce a broader UI and more configuration choices than a single-purpose heatmap or replay tool. Teams may need time to decide which modules to deploy and how to operationalize them across stakeholders. This can slow initial rollout if ownership and processes are not clearly defined.
Data governance and privacy review needed
Session replay and on-site tracking typically require careful configuration to avoid capturing sensitive data and to align with consent requirements. Buyers should confirm available controls for masking, retention, and consent management, and how the product supports regional privacy obligations. Legal and security teams may require a vendor review before enabling recordings broadly.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / Forever | 100 Heatmaps (daily limit); 500 Video sessions; 5,000 SEO audit pages; 100 Pop-up displays; 100 E-commerce tracking; 100 Conversions; 2 AI UX Assistant pages; Unlimited A/B testing; 1 month of storage. (Limits can be increased by upgrading or buying add-ons). |
| Startup | $32 / month (month-to-month) or $21 / month (billed annually) | 500 Heatmaps (daily limit); 5,000 Video sessions; 10,000 SEO audit pages; 500 Pop-up displays; 500 E-commerce tracking; 500 Conversions; 2 AI UX Assistant pages; Unlimited A/B testing; 3 months of storage. |
| Scale (Most popular) | $64 / month (month-to-month) or $42 / month (billed annually) | 1,500 Heatmaps (daily limit); 10,000 Video sessions; 25,000 SEO audit pages; 1,500 Pop-up displays; 1,500 E-commerce tracking; 1,500 Conversions; 2 AI UX Assistant pages; Unlimited A/B testing; 3 months of storage. |
| Thrive | $108 / month (month-to-month) or $70 / month (billed annually) | 3,000 Heatmaps (daily limit); 30,000 Video sessions; 50,000 SEO audit pages; 3,000 Pop-up displays; 3,000 E-commerce tracking; 3,000 Conversions; 20 AI UX Assistant pages; Unlimited A/B testing; 6 months of storage. |
| Enterprise 1 | $148 / month (month-to-month) or $97 / month (billed annually) | 7,000 Heatmaps (daily limit); 55,000 Video sessions; 120,000 SEO audit pages; 7,000 Pop-up displays; 7,000 E-commerce tracking; 7,000 Conversions; 40 AI UX Assistant pages; Unlimited A/B testing; 12 months of storage. |
| Enterprise 2 | $246 / month (month-to-month) or $161 / month (billed annually) | 15,000 Heatmaps (daily limit); 120,000 Video sessions; 300,000 SEO audit pages; 15,000 Pop-up displays; 15,000 E-commerce tracking; 15,000 Conversions; 60 AI UX Assistant pages; Unlimited A/B testing; 12 months of storage. |
| Enterprise 3 | $390 / month (month-to-month) or $253 / month (billed annually) | 50,000 Heatmaps (daily limit); 250,000 Video sessions; 500,000 SEO audit pages; 50,000 Pop-up displays; 50,000 E-commerce tracking; 50,000 Conversions; 80 AI UX Assistant pages; Unlimited A/B testing; 12 months of storage. |
Notes (Add-ons & additional limits):
- SERP Checker keyword packs: +50 keywords $8/month; +100 keywords $11/month; +200 keywords $19/month; +500 keywords $39/month.
- Chrome SEO Analyzer (SEO AI Analyzer) reports: 1 Report $5; 10 Reports $19; 30 Reports $49; 60 Reports $89.
- Pop-up additional displays: +1,000 displays/day $9/month; +3,000 displays/day $19/month; +5,000 displays/day $29/month; +10,000 displays/day $49/month.
- AI UX Assistant extra pages: +5 pages $25/month; +10 pages $45/month; +20 pages $75/month; +40 pages $125/month.
- Video sessions add-ons: +1,000 records $9/month; +3,000 $19/month; +5,000 $29/month; +10,000 $49/month.
- Heatmap pageview add-ons: +1,000 page views/day $9/month; +3,000 $19/month; +5,000 $29/month; +10,000 $49/month.
(All information extracted from Plerdy's official pricing page.)
