Convert Experiences
A/B testing tools
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$299 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Banking and insurance
- Public sector and nonprofit organizations
- Professional services (engineering, legal, consulting, etc.)
What is Convert Experiences
Convert Experiences is a web experimentation platform used to run A/B and multivariate tests and to personalize on-site experiences. It is typically used by growth, product, and marketing teams to evaluate changes to landing pages, checkout flows, and other conversion-critical pages. The product includes a visual editor, targeting/segmentation, and reporting to support iterative conversion optimization. It is positioned as a vendor-neutral testing tool that can be deployed via a site tag and integrated with common analytics stacks.
Core A/B testing workflow
Supports A/B and multivariate experiments with a visual editor and code-based changes for more technical teams. Provides audience targeting and segmentation to run tests on specific visitor cohorts. Includes experiment reporting to compare variant performance and support decision-making. This aligns with standard experimentation requirements in the category.
Personalization and targeting options
Enables experience targeting based on visitor attributes and behaviors to deliver different content to different segments. This supports common CRO use cases such as geo-based messaging, device-specific layouts, and returning-visitor experiences. Teams can use these capabilities to move beyond simple page-level A/B tests. The feature set overlaps with broader conversion optimization tooling without requiring a full marketing suite.
Integrates with analytics stacks
Designed to work alongside existing analytics and marketing tools through integrations and event tracking. This helps teams connect experiment exposure to downstream metrics such as sign-ups, purchases, or lead submissions. Integration support reduces the need to replace existing measurement systems. It also supports more consistent reporting across tools.
Learning curve for advanced tests
While basic visual-editor tests are approachable, more complex experiments often require JavaScript/CSS and careful QA. Teams may need engineering support for single-page applications, complex DOM changes, or custom event instrumentation. This can slow iteration speed compared with simpler page-level tests. Governance processes are often needed to avoid conflicting experiments.
Reporting depth varies by setup
Experiment results quality depends on correct goal configuration, event tracking, and traffic allocation. Organizations with multiple analytics tools may need additional work to reconcile metrics and attribution. Without disciplined measurement practices, teams can misinterpret results or overfit to short-term conversion lifts. Some advanced statistical workflows may require exporting data for external analysis.
Not a full CRO suite
The product focuses on experimentation and on-site experience delivery rather than providing a complete set of CRO capabilities such as session replay, heatmaps, or end-to-end customer engagement automation. Teams may need additional tools for qualitative insights and broader lifecycle messaging. This increases vendor management and integration effort. It can also complicate creating a single source of truth for optimization work.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Growth | $399 per month (monthly) OR $299 per month when billed annually (billed $3,588/yr). Includes 100K tested users/month. | Core A/B & split-URL testing, advanced targeting & goals, behavioral targeting, SRM check, QA Wizard, collaborators, email & in-app live chat support. Start 15-day free trial (no credit card). Overuse pricing: $399 per 100K (can be turned off). All prices in USD. |
| Pro | $599 per month (monthly) OR $420 per month when billed annually (billed $5,040/yr). Includes 250K tested users/month. | Everything in Growth plus multivariate & multi-page testing, guided onboarding, full-stack & feature flags, sequential testing, change history, raw test data export, phone support, SSO. Start 15-day free trial (no credit card). Overuse pricing: $699 per 250K. |
| Enterprise | Price on request (only available as an annual plan). Typical provisioning shown as 12M tested users/year available all at once. | Unlimited projects, BYOID (bring your own ID), data segregation (additional costs), redlining contracts, RFP support, personal account manager, advanced compliance/security, Convert Signals, multi-arm bandit, custom terms. Contact sales for pricing. |
Seller details
Convert Experiences
Private
https://www.convert.com/
https://x.com/convert
https://www.linkedin.com/company/convert-com/
