GrowthBook
A/B testing tools
Feature management software
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$40 per user per month
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Banking and insurance
- Manufacturing
What is GrowthBook
GrowthBook is an experimentation platform used to run A/B tests and analyze results, with built-in feature flagging to control rollouts and experiment exposure. It is typically used by product, engineering, and data teams to test product changes and manage releases across web and application environments. The product supports self-hosted and cloud deployment models and is designed to integrate with existing data warehouses and analytics stacks rather than requiring a proprietary analytics pipeline.
Warehouse-native experimentation support
GrowthBook is designed to work with data stored in common analytics databases/warehouses, enabling teams to compute experiment metrics using their existing event data. This can reduce duplication of tracking pipelines compared with tools that require sending all events into a vendor-managed system. It also helps align experiment reporting with the organization’s canonical data definitions when those are maintained in a central warehouse.
Feature flags plus experiments
The platform combines feature management with experimentation so teams can gate features, ramp exposure, and run controlled tests from the same workflow. This supports common release patterns such as gradual rollouts, holdouts, and experiment-driven feature launches. For teams comparing point solutions, this reduces the need to operate separate systems for flags and A/B testing.
Flexible deployment options
GrowthBook offers both cloud and self-hosted deployment, which can fit organizations with stricter data residency or infrastructure requirements. Self-hosting can provide more control over security posture and operational configuration. This flexibility is often a deciding factor for teams that cannot adopt SaaS-only experimentation tools.
Requires data engineering maturity
Warehouse-based analysis typically assumes reliable event instrumentation, stable schemas, and well-governed metric definitions. Teams without a mature analytics stack may face additional setup work to get trustworthy experiment results. In these environments, tools with more opinionated, end-to-end data collection can be faster to adopt.
Operational overhead for self-hosting
Running GrowthBook in a self-hosted model shifts responsibility for uptime, scaling, upgrades, and security patching to the customer. This can require dedicated engineering or DevOps capacity, especially at higher traffic volumes. Organizations seeking minimal operational burden may prefer a fully managed approach.
CRO workflow breadth may vary
Compared with conversion rate optimization suites that include broad visual editors, heatmaps/session replay, and extensive on-page personalization workflows, GrowthBook is more centered on experimentation and feature delivery. Teams focused primarily on marketer-led website optimization may need additional tools for qualitative insights and no-code page changes. This can increase toolchain complexity for CRO-heavy programs.
Plan & Pricing
Cloud plans:
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Free — no credit card required | Up to 3 GrowthBook users; Unlimited feature flags; Unlimited experiments; Warehouse Native; Managed Warehouse option (up to 1M events/month included); Unlimited Traffic (MAU/MTU); Community support. |
| Pro | $40 / user / month | Up to 50 users; Advanced Statistics; Visual A/B Test Editor; Product Analytics (Beta); CUPED, Sequential, Sticky Bucketing; Multi-Arm Bandits; Safe Rollouts; Advanced permissioning; Power Calculator; Premium email & in-app support; Start free 14-day Pro Trial. |
| Enterprise | Custom pricing | Contact sales; Everything in Pro plus Advanced Metrics, SSO/SAML integration, Data Pipelines, Prerequisite Flags, Approval Flows, Exportable audit logs, Holdouts, Advanced Organization, Team Training, Enterprise SLAs & Dedicated Support; Request free Enterprise trial. |
Additional usage/overage details shown on the official site:
- CDN Requests / Bandwidth: Starter shows "fair use policy applies"; Pro includes (listed) CDN requests and bandwidth allowances and enterprise has custom limits/overage pricing (page lists per-million and per-GB overage figures for higher tiers).
- Managed Warehouse: Starter includes up to 1M events/month; Pro includes 2M events/month then $0.03 per 1k events for overage (Enterprise: custom).
- CDN overage examples appear on the page (e.g., $10 per million CDN requests and $1 per GB CDN bandwidth for larger tiers) — contact sales/see page for exact Enterprise terms.
Self-hosted plans (on the same official pricing page):
| Plan | Price | Key features & notes |
|---|---|---|
| Open Source (Self-hosted) | Free | Open-source distribution; Unlimited Feature Flags; Unlimited Experiments; Community support; Warehouse-native; Unlimited traffic. |
| Enterprise (Self-hosted) | Custom | Self-hosted Enterprise license (contact sales); Advanced Access Control; Cross Experiment Insights; Advanced Metrics; SSO/SAML; Data Pipelines; Audit logs; Enterprise SLAs & Support; Request free Enterprise trial. |
Seller details
GrowthBook
San Francisco, CA, USA
2020
Private
https://www.growthbook.io/
https://x.com/growthbook
https://www.linkedin.com/company/growthbook/
