Miro
Customer journey mapping tools
Collaborative whiteboard software
Visual collaboration platforms
Mind mapping software
Diagramming software
Prototyping software
Wireframing software
Product management software
Strategy and innovation roadmapping tools
Org chart software
Conversion rate optimization tools
Team collaboration software
Software design software
2D graphic design software
App design software
Business process mapping software
Infographic software
Process designer software
UX design software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$8 per member per month
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Public sector and nonprofit organizations
- Retail and wholesale
What is Miro
Miro is a cloud-based collaborative whiteboard used to create and share visual work such as diagrams, mind maps, journey maps, wireframes, and planning boards. It is used by product, design, engineering, and business teams to run workshops, document processes, and align on plans in real time or asynchronously. The product combines an infinite canvas with templates, sticky notes, diagramming shapes, and integrations with common productivity and development tools.
Real-time multi-user collaboration
Miro supports simultaneous editing with cursors, comments, mentions, and facilitation features suited to workshops and distributed teams. Boards can be shared with granular access controls for internal and external participants. This collaboration-first approach fits cross-functional work where context needs to stay in one visual space.
Broad template and content library
Miro includes templates for common workflows such as customer journey mapping, retrospectives, roadmaps, mind maps, and process diagrams. It also provides built-in objects (sticky notes, frames, tables, shapes, connectors) that reduce setup time for recurring sessions. This breadth makes it usable across multiple departments without requiring separate niche tools for each visual format.
Integrations and ecosystem support
Miro integrates with widely used tools for identity, communication, and work management (for example, chat, issue tracking, and document platforms). These integrations help teams link boards to execution systems rather than treating the whiteboard as a standalone artifact. Compared with tools focused primarily on customer lifecycle management or analytics, Miro more directly supports collaborative ideation and documentation workflows.
Not a system of record
Miro is strong for visual collaboration but does not replace dedicated systems for CRM, customer success management, or marketing automation. Teams often need additional tools to manage customer data, lifecycle workflows, and attribution reporting. As a result, Miro typically complements rather than consolidates operational customer platforms.
Governance can be complex
At scale, organizations can accumulate many boards, duplicates, and inconsistent templates, which can make discovery and standardization harder. Managing permissions, external sharing, and retention policies may require additional administrative effort. Larger deployments often need defined governance practices to avoid sprawl.
Performance varies with large boards
Boards with heavy content (many objects, images, or embedded items) can become harder to navigate and may load more slowly depending on device and network conditions. Complex boards can also reduce usability for participants joining workshops on lower-powered hardware. Teams sometimes need to split work into multiple boards or use frames and structure to maintain responsiveness.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 (Always free) | Single workspace with 3 editable boards; 5,000+ templates; 160+ integrations; Miro AI — 10 credits/month per team; 5 Talktracks. |
| Starter | $8 per member/month (billed annually) — $10 per member/month (if billed monthly) | All Free features plus: unlimited boards & structured formats (Docs, Tables, Diagrams, Slides); private boards; high-res exports; version history; Brand Center (fonts/colors/custom templates); Spaces & project folders; Miro AI — 25 credits/month per member; interactive meeting tools; unlimited Talktracks. |
| Business | $16 per member/month (billed annually) — $20 per member/month (if billed monthly) | All Starter features plus: multiple private workspaces; unlimited Guests (secure editor access); advanced diagramming (3,600+ shapes including UML/AWS/ERD); two-way Jira/Azure sync (Dependencies, Planner); SSO; Synced copies; Miro AI — 50 credits/month per member; admin controls and security features. |
| Enterprise | Custom pricing — from 30 members (contact sales) | Organization-wide controls, flexible licensing, admin insights, SCIM, advanced security & governance (SSO, data residency options), dedicated support and SLAs, Miro AI — 100 credits/month per member. |
Add-ons & notes:
- Miro Prototypes (add-on) — available on Starter, Business, Enterprise; free 7-day trial for paid plans; during trial Prototypes actions do not consume AI credits.
- Miro Insights and Miro Portfolios are additional paid offerings (contact sales / separate pricing).
Seller details
Miro
San Francisco, California, United States
2011
Private
https://miro.com/
https://x.com/miro
https://www.linkedin.com/company/miro
