Treasure Data Customer Data Platform
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Free Trial
Free version unavailable
- Transportation and logistics
- Healthcare and life sciences
- Banking and insurance
What is Treasure Data Customer Data Platform
Enterprise-grade data ingestion
Identity resolution and profiles
Activation and audience management
Implementation requires data expertise
Not a full marketing suite
Cost and complexity for SMBs
Plan & Pricing
Pricing model: Pay-as-you-go / usage-based (annual Intelligent CDP subscription with tiered levels based on Profiles + Behaviors "P+B" units).
Free tier/trial: Proof-of-Concept (POC) — 2-week trial POC available; AI Agent Foundry / Marketing Copilot limited-time free trials (up to 2 weeks) available to qualified customers. Trade-Up program offers up to 24 months free for multi-year commitments for qualifying customers.
Example costs: No public per-unit or SKU prices are published on the vendor pricing pages or P+B Unit definition. Pricing is not listed as a per-profile or per-behavior dollar amount on the public site; customers are instructed to contact Treasure Data for incentive/custom pricing or demos.
Billing / Units: Entitlements are defined by purchased P+B Units. One P+B Unit = 1 million profiles OR 1 billion behaviors (measurement rules defined in the ICDP P+B Unit Definition document). The vendor notes "no-compute" pricing (charges are based on profiles & behaviors, not queries).
AI Suites: AI Marketing Cloud (Intelligent CDP + AI Suites) uses a fixed annual license per AI Suite (Engagement, Personalization, Creative) plus consumption-based AI Suite Credits for real-time features; credits are tracked monthly and are consumption-based.
Discounts / Incentives: Trade-Up program (qualified participants) — multi-year commitments offer free initial months (3-year = first 12 months free; 4-year = first 18 months free; 5-year = first 24 months free). The site also provides an option to "Get incentive pricing" and directs customers to contact sales or request a demo/value calculator for a customized quote.
Notes & limitations: The public website (pricing page, P+B Unit Definition, and related product pages) does not publish per-unit dollar rates or a public "starter"/permanently-free tier. Pricing details and minimum paid costs require contact with Treasure Data / sales for a custom quote.
Sources consulted: Treasure Data pricing page, ICDP P+B Unit Definition, CDP POC page, AI trial pages, Trade-Up program pages (official treasuredata.com pages).
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