Fullstory
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What is Fullstory
Fullstory is a digital experience analytics platform that captures user interactions on websites and mobile apps and makes them available through session replay, event analytics, and behavioral visualizations. It is used by product, UX, engineering, and support teams to diagnose friction, investigate bugs, and improve conversion and retention. The platform emphasizes high-fidelity interaction capture, privacy controls, and integrations with common analytics, support, and experimentation tools.
High-fidelity session replay
Fullstory records detailed user interactions (clicks, taps, scrolling, navigation, and form behavior) and supports replay for web and mobile experiences. This helps teams reproduce issues that are hard to capture in logs alone and reduces back-and-forth between support and engineering. Compared with lighter-weight heatmap-focused tools, it is oriented toward diagnostic depth and troubleshooting workflows.
Behavioral analytics and segmentation
The product supports event-based analysis, funnels, and segmentation to connect qualitative replay evidence with quantitative trends. Teams can move from an aggregate metric (for example, a drop-off step) to the underlying sessions that explain it. This is useful for product analytics and conversion optimization use cases where replay alone is insufficient.
Privacy and governance features
Fullstory includes controls to help manage sensitive data capture, such as masking and configuration options for what is collected. These features support deployments in environments with stricter compliance requirements and internal governance. The platform also provides role-based access patterns suited to cross-functional usage.
Implementation and instrumentation effort
To get consistent analytics value, teams often need to configure capture settings, define events, and maintain instrumentation across releases. Mobile app deployments can require additional SDK work and coordination with release cycles. Organizations without dedicated analytics or engineering support may find time-to-value longer than simpler point solutions.
Data volume and cost sensitivity
Session replay and high-granularity interaction capture can generate large data volumes. Pricing is commonly tied to usage (such as sessions or data capture), which can become expensive for high-traffic properties or broad internal access. This can force sampling, tighter retention, or narrower rollout to control spend.
Not a full CDP replacement
While Fullstory can enrich behavioral data and integrate with downstream tools, it does not typically replace a dedicated customer data platform for identity resolution, multi-source ingestion, and enterprise-wide profile management. Companies needing extensive data modeling, activation, and governance across many systems may still require a separate CDP. As a result, Fullstory often operates as an experience analytics layer rather than the system of record for customer data.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| FullstoryFree (Free) | $0 — Free forever | 30,000 sessions/month; 12 months session replay retention; 12 months analytics retention; Up to 10 users; Session replay, basic analytics & insights, basic integrations, core debugging tools; No credit card required. |
| Business | Contact sales / Request pricing & demo | For companies that need deep product analytics and qualitative insights to grow with agility. Popular plan. Includes session replay, product analytics, heatmaps, developer tools, and optional add-ons (Mobile, Multi-Org Management, Advantage Subscription). Pricing not publicly listed; request demo/contact sales. |
| Advanced | Contact sales / Request pricing & demo | For organizations that need to discover trends, plan roadmaps, and improve funnels at scale. Includes advanced analytics, retention analysis, journeys, and add-ons; pricing not publicly listed. |
| Enterprise | Contact sales / Request pricing & demo | For data science and analytics teams to build predictive models or use data for GenAI/LLMs. Enterprise-grade security, SSO, multi-organization management, custom retention and data options. Pricing not publicly listed; contact sales. |
Seller details
FullStory, Inc.
Atlanta, Georgia, US
2014
Private
https://www.fullstory.com/
https://x.com/fullstory
https://www.linkedin.com/company/fullstory/
