Sprig
Heatmap tools
Product analytics software
Session replay software
User research tools
Experience management software
Feedback analytics software
Survey software
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$175 per month
Free TrialFree version
Small
Medium
Large
- Information technology and software
- Media and communications
- Retail and wholesale
What is Sprig
Sprig is a user research and product feedback platform that helps product, design, and growth teams collect in-product insights through surveys and other feedback mechanisms. It is commonly used to measure user sentiment, validate product changes, and understand friction points in key workflows. The product emphasizes in-context feedback collection and analysis workflows that connect qualitative responses with product usage context.
In-product survey collection
Sprig supports collecting feedback directly inside web and product experiences, which helps teams capture responses at the moment of use. This approach can reduce reliance on email-only surveys and improve relevance of responses. Targeting and triggering surveys based on user behavior and context supports common product discovery and UX research workflows.
Qualitative feedback analysis
The platform is designed to handle open-text feedback at scale, helping teams organize and interpret qualitative responses. This is useful for identifying themes behind user friction and feature requests. Compared with tools focused primarily on click behavior, Sprig places more emphasis on understanding the “why” behind user actions.
Product team-oriented workflows
Sprig is oriented toward product, UX, and growth teams that need lightweight research operations embedded in product development. It supports recurring measurement (e.g., sentiment and satisfaction checks) alongside ad hoc discovery studies. This makes it suitable for teams that want feedback loops tied to product releases and experiments.
Not a pure CRO suite
While Sprig can inform conversion improvements, it is not primarily positioned as an end-to-end conversion rate optimization platform. Organizations may still need separate tooling for landing page experimentation, advanced funnel optimization, or campaign-centric workflows. Teams looking for a single tool to cover all CRO functions may find gaps.
Behavior analytics depth varies
Sprig’s core value centers on user research and feedback rather than deep behavioral analytics. Depending on the implementation, teams may require additional product analytics for advanced event modeling, cohorting, and attribution. This can increase overall stack complexity for analytics-heavy organizations.
Requires thoughtful governance
In-product surveys and frequent feedback prompts can create user fatigue if not managed carefully. Teams typically need governance around targeting, sampling, and frequency to avoid bias and over-surveying. Without clear ownership, insights can become fragmented across teams and studies.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 | Limited, permanently-free tier. Reported quotas vary across Sprig pages; documented limits include 25 long-form survey responses/month and limited access to Replays/Heatmaps/Feedback to explore the product. (See notes/refs). |
| Starter | From $175 per month (starting) | Includes monthly quotas (documented): Replays 400 clips; In-Product Surveys 200 responses; Long‑Form Surveys 100 responses; Heatmaps 1,000 captures; Feedback 100 responses; Up to 50k Monthly Unique Users (mobile delivery available as an add‑on). Pricing may scale (Sprig has documented ranges such as $175–$550/month depending on studies/MUUs). |
| Enterprise | Custom pricing | Tailored contract: custom limits for study units and Monthly Unique Users, all delivery methods (web & mobile), GPT-powered AI analysis, API access, custom look & feel, enterprise support — contact sales. |
Seller details
Sprig, Inc.
San Francisco, California, United States
2019
Private
https://sprig.com/
https://x.com/sprighq
https://www.linkedin.com/company/sprig
