Howuku
A/B testing tools
Heatmap tools
Session replay software
User research tools
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Howuku and its alternatives fit your requirements.
$39 per month
Free TrialFree version
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What is Howuku
Howuku is a conversion rate optimization (CRO) platform that helps website and e-commerce teams understand user behavior and test changes to improve on-site conversions. It combines behavior analytics such as heatmaps and session recordings with on-page surveys and A/B testing to support hypothesis-driven optimization. Typical use cases include diagnosing funnel drop-offs, validating UX changes, and collecting qualitative feedback directly on web pages.
Unified CRO feature set
Howuku brings together heatmaps, session replay, on-page surveys, and A/B testing in one product. This reduces the need to stitch together multiple tools for qualitative and behavioral analysis plus experimentation. Teams can move from identifying friction (recordings/heatmaps) to validating fixes (tests) within the same workflow.
Behavioral diagnostics depth
Heatmaps and session recordings provide concrete evidence of where users click, scroll, and hesitate. These capabilities support troubleshooting issues such as confusing navigation, ineffective CTAs, or form abandonment. The tooling is well-suited for UX and growth teams that need page-level diagnostics rather than only aggregate analytics.
On-site feedback collection
On-page surveys and feedback widgets allow teams to capture user intent and objections in context. This complements quantitative behavior data by adding qualitative insights for prioritizing experiments. It is useful for validating assumptions when traffic volume is insufficient for statistically strong tests.
Experimentation maturity may vary
Compared with more experimentation-focused platforms, A/B testing depth (e.g., advanced targeting, complex experiment designs, and governance workflows) may be more limited depending on plan and implementation. Organizations running large-scale experimentation programs often require stricter controls and richer statistical tooling. Teams should validate support for their preferred testing methodology before standardizing.
Limited enterprise governance signals
Publicly available information provides fewer clear indicators of enterprise-grade features such as role-based access granularity, audit trails, and multi-workspace governance. Larger organizations may need these controls for compliance and cross-team operations. Buyers should confirm administrative, security, and data retention capabilities during evaluation.
Data portability and integrations
CRO stacks often depend on integrations with analytics, tag managers, CDPs, and issue trackers; Howuku’s integration breadth may not match platforms with larger ecosystems. If integrations are limited, teams may rely more on manual workflows or custom tagging. Prospective users should review available native integrations and API options for their environment.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 / month (Forever) | 1,000 monthly sessions; Unlimited insight responses; Access to core features (heatmaps, session recordings, pop-up surveys, feedback widget, event automation notification); 1 website; 1 month data storage. |
| Basic | $49 / month (monthly) or $39 / month (billed annually, save 20%) | 30,000 monthly sessions; 3 team members; 1 website; 1 month data storage; All 12 core features (heatmaps, session recordings, A/B testing, funnels, event tracking, form analytics, etc.). |
| Pro | $89 / month (monthly) or $72 / month (billed annually, save 20%) | 100,000 monthly sessions; 5 team members; 3 websites; 3 months data storage; Advanced filtering; Export & share reports; integrations & automation; all Basic features. |
| Premium | $149 / month (monthly) or $119 / month (billed annually, save 20%) | 200,000 monthly sessions; 10 team members; 5 websites; (site shows 3 months data storage for paid tiers); Includes Howuku AI and Enterprise SSO; advanced reporting; all Pro features. |
