FullSession
Heatmap tools
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if FullSession and its alternatives fit your requirements.
$29 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Information technology and software
What is FullSession
FullSession is a website behavior analytics tool used to understand how visitors interact with web pages through session replays and heatmaps. It supports conversion rate optimization workflows such as identifying friction points in forms, navigation, and key landing pages. The product is typically used by marketing, product, and UX teams to diagnose usability issues and prioritize page changes based on observed behavior.
Session replay and heatmaps
FullSession provides core qualitative analytics features such as session recordings and heatmaps to visualize user interactions. These capabilities help teams pinpoint where users hesitate, rage-click, or abandon flows. This supports practical CRO investigations without requiring engineering-heavy instrumentation.
CRO-focused diagnostics
The product is oriented toward identifying conversion blockers on landing pages, funnels, and forms. Teams can use observed behavior to generate hypotheses and validate whether page changes address specific issues. This aligns well with common optimization workflows used by growth and UX teams.
Useful for cross-functional teams
FullSession’s outputs (recordings and visual maps) are easy to share across marketing, product, and design stakeholders. This can reduce ambiguity compared with relying only on aggregate web analytics. It is particularly useful when teams need concrete examples of user friction to prioritize fixes.
Limited experimentation tooling
FullSession is primarily a behavior analytics product rather than a full experimentation suite. Organizations that need built-in A/B testing, personalization, or advanced campaign orchestration may require additional tools. This can increase stack complexity for teams seeking an all-in-one CRO platform.
Privacy and compliance overhead
Session replay products require careful configuration to avoid capturing sensitive data. Teams often need to implement masking, consent management, and retention controls to meet privacy requirements. This adds operational overhead, especially for regulated industries and multi-region sites.
Depth of quantitative analytics varies
Behavioral visuals and replays are strong for qualitative insights, but they may not replace deeper quantitative analysis needs. Teams may still rely on separate analytics for cohorting, attribution, or advanced funnel segmentation. This can make end-to-end measurement less centralized.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 /mo | 500 sessions/mo; 30-day data retention; 2 seats included; Session Replay & Heatmaps; Frustration & Error signals. |
| Growth (Most popular) | $29 /mo (or $276 billed annually) | Choose monthly sessions (5,000 / 10,000 / 25,000 / 50,000 sessions/mo tiers); Everything in Free; Unlimited seats on paid plans; 4-month data retention; Funnels & Conversions; Frustration, Console & Network signals; Feedback/Survey Widget; AI-assisted Segment creation. |
| Pro | $349 /mo (or $4,188 billed annually) | Choose monthly sessions (100,000 / 150,000 / 200,000 / 250,000 / 500,000 / 750,000 sessions/mo tiers); Everything in Growth; Unlimited seats; 8-month data retention. |
| Enterprise | Starting from $1,274 /mo (or $15,290 billed annually) | Starts at 500k sessions/mo; Everything in Pro; 15+ months data retention; Priority support & security reviews; Uptime SLA; Custom terms, pricing, and billing; Contact Sales for tailored package. |
