RealEye
Heatmap tools
Session replay software
User research tools
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$3,900 (equivalent to $325/month when billed annually) per year
Free Trial
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- Media and communications
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What is RealEye
RealEye is a user research platform that supports remote, webcam-based eye tracking to help teams understand visual attention on websites, prototypes, and other digital experiences. It is used by UX researchers, product teams, and marketers to run unmoderated studies and analyze attention metrics alongside participant feedback. The product focuses on research workflows (study setup, participant management, and results analysis) rather than only on-site behavioral analytics.
Webcam-based eye tracking studies
RealEye supports eye-tracking research using standard webcams, which reduces the need for dedicated lab hardware. This enables remote, unmoderated studies with participants in their own environments. It is well-suited for evaluating attention on designs, landing pages, and ads during early research and validation.
Research-oriented study workflows
The platform is structured around creating studies, recruiting/collecting participant sessions, and analyzing results. This aligns with UX research and design validation use cases where controlled tasks and questions matter. Teams can use it to complement behavioral analytics by adding explicit research objectives and participant context.
Attention-focused reporting outputs
RealEye emphasizes attention and gaze-related outputs that help interpret what users notice first and what they miss. These outputs can inform design iteration and message hierarchy decisions. For organizations that need attention evidence beyond clicks and scrolls, this provides an additional layer of insight.
Not a full CRO suite
RealEye is primarily a research tool and may not cover end-to-end conversion optimization needs such as A/B testing, personalization, or on-site campaign management. Teams often still require separate tools for experimentation and deployment. This can increase tool sprawl for growth and optimization programs.
Eye-tracking accuracy constraints
Webcam-based eye tracking typically has lower precision than dedicated eye-tracking hardware and can be sensitive to lighting, camera quality, and participant posture. Results may require careful interpretation and quality checks. This can limit suitability for studies that require high-fidelity gaze measurement.
Limited always-on behavior analytics
Compared with products centered on continuous website analytics, RealEye is more study-based than always-on. If a team needs persistent heatmaps, session replay at scale, or long-term funnel monitoring across all traffic, they may need additional instrumentation and platforms. This can make it less ideal as the sole source of digital experience analytics.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Basic | $3,900 billed annually (equivalent to $325/month) or $390/month (monthly billing) | Unlimited study count; 20 own participants/month included (increase limit for $1.50/participant); Up to 3 min per study; Eye-tracking (images, videos, live websites); Facial coding; Surveys; Online analytics dashboard; No lock-in; Can hire RealEye panelists at $15/participant. |
| Standard | $9,900 billed annually (equivalent to $825/month) or $990/month (monthly billing) | Unlimited study count; 300 own participants/month included (increase limit for $1.50/participant); Up to 10 min per study; Eye-tracking (images, videos, live websites); Smartphone tests; Facial coding; Surveys; External tool integration; Data export; 3 team collaborators included (additional collaborators $30/member/month); 1h training; No lock-in; RealEye panelists $15/participant. |
| Custom (PRO) | Custom / Get a quote (contact sales) | >300 own participants/month; Up to 60 min per study; API access (beta) for data export; White-label & custom features; Team collaboration; 1h training; Smartphone as additional eye-tracker; No lock-in; RealEye panelists $15/participant. |
