Wix
Landing page builders
E-commerce platforms
Website builder software
Web design software
Online appointment scheduling software
Conversion rate optimization tools
E-commerce software
Software design software
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- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$17.77 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Agriculture, fishing, and forestry
What is Wix
Wix is a cloud-based website builder used to create and manage websites through templates, a visual editor, and hosted infrastructure. It targets individuals, small businesses, and creators that want to publish marketing sites, portfolios, and small-to-midsize online stores without managing servers. The platform includes built-in features such as domain and hosting management, SEO settings, forms, blogging, and optional business tools like online payments and appointment scheduling. Wix also offers an app marketplace and developer options (e.g., Velo) to extend site functionality.
All-in-one hosted website stack
Wix bundles site editing, hosting, security management, and publishing into a single service, reducing the need for separate infrastructure vendors. Users can manage domains, SSL, and site settings from one admin interface. This is practical for small teams that want a website and basic business functions without assembling multiple tools. It also simplifies ongoing maintenance compared with self-hosted approaches.
Flexible design and templates
Wix provides a visual editor with a large template library and reusable sections for common page types such as landing pages and service pages. The editor supports custom layouts and styling without requiring code for many use cases. For more advanced needs, Velo enables custom logic, data collections, and integrations. This combination supports both non-technical users and teams that need controlled customization.
Built-in commerce and bookings
Wix includes modules for online stores, product catalogs, checkout, and payment processing options (availability varies by region). It also offers appointment scheduling and service booking features that integrate with the website experience. These capabilities reduce reliance on separate scheduling or storefront tools for many small businesses. The unified setup can be easier to operate than stitching together multiple point solutions.
Scaling and platform constraints
Wix is a managed platform, so users work within its hosting, templating, and feature constraints. Deep backend customization, unusual data models, or highly specialized workflows can be difficult compared with more developer-centric stacks. Some advanced requirements may require paid apps or custom development via Velo. Organizations with strict architectural control needs may find the platform limiting.
Costs can increase over time
Many business capabilities depend on higher-tier plans and paid add-ons, which can raise total cost as needs expand. E-commerce, advanced marketing features, and certain integrations may require additional subscriptions. This can make budgeting less predictable for growing businesses. Teams should validate which features are included at each plan level before committing.
Marketing automation is limited
Wix includes basic email and customer communication features, but it is not primarily a marketing automation suite. Advanced automation, lead scoring, multi-step journeys, and deep CRM-style workflows typically require external tools and integrations. This can add complexity for teams that want a single system for website plus sophisticated lifecycle marketing. Integration quality and data sync depth can vary by connector.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Light | $17.77 per month (annual billing, paid in full) | Basic site features: 2 GB storage, multi-cloud hosting, Light marketing suite, 2 site collaborators; free domain for 1 year (select plans). Displayed prices are for yearly subscriptions and include GST; prices vary by location. |
| Core | $29.77 per month (annual billing, paid in full) | 50 GB storage, Basic marketing suite, Accept payments, Basic eCommerce, Scheduling and services, 5 site collaborators; free domain for 1 year. |
| Business | $39.77 per month (annual billing, paid in full) | 100 GB storage, Standard marketing suite, Standard eCommerce, Accept payments, Scheduling and services, 10 site collaborators; free domain for 1 year. |
| Business Elite | $159.77 per month (annual billing, paid in full) | Unlimited storage, Advanced marketing suite, Advanced eCommerce, Accept payments, Advanced developer platform, 100 site collaborators; free domain for 1 year. |
Seller details
Wix.com Ltd.
Tel Aviv, Israel
2006
Public
https://www.wix.com/
https://x.com/Wix
https://www.linkedin.com/company/wix-com/
