Shogun
A/B testing tools
Landing page builders
Personalization software
SEO tools
E-commerce personalization software
Conversion rate optimization tools
E-commerce software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Shogun and its alternatives fit your requirements.
$31 per month
Free TrialFree version
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Manufacturing
What is Shogun
Shogun is a visual page builder used to create and manage landing pages and other storefront content for e-commerce sites. It targets e-commerce teams that want to design pages without heavy developer involvement and publish changes to their online store. The product focuses on drag-and-drop layout building, reusable content sections, and integrations with common e-commerce platforms. It also supports experimentation and optimization workflows through features such as page variants and analytics integrations.
E-commerce-focused page building
Shogun centers on building storefront pages such as landing pages, product detail pages, and collection pages for online retailers. Its editor supports structured sections and reusable components that help teams standardize layouts across campaigns. This focus typically reduces reliance on custom theme development for routine merchandising updates. It fits teams that prioritize speed of publishing over fully custom front-end engineering.
Reusable components and templates
The platform provides templates and saved sections that teams can reuse across multiple pages. This helps maintain brand consistency and reduces repetitive work when launching new campaigns. Reuse also supports governance by allowing approved blocks to be shared across teams. For organizations with frequent promotions, this can shorten iteration cycles.
Optimization workflow support
Shogun includes capabilities that support conversion optimization workflows, such as creating page variants and connecting to measurement tools. This allows teams to test different layouts or messaging without rebuilding pages from scratch. Compared with analytics-only tools in the reference set, it directly controls the page experience being tested. It is most effective when paired with a defined experimentation process and clear success metrics.
Not a full experimentation suite
While Shogun can support page variants and testing workflows, it is not designed as a comprehensive experimentation platform with advanced targeting, statistical controls, and feature-flag governance. Teams needing complex multivariate testing, server-side experiments, or deep product experimentation may require additional tooling. This can increase total cost and implementation complexity. The product’s strengths remain centered on page creation rather than end-to-end experimentation management.
Personalization depth can be limited
Personalization capabilities are typically strongest for content and page-level experiences rather than full customer-journey orchestration. Organizations that need real-time, cross-channel personalization and identity resolution may find the native capabilities insufficient. In those cases, teams often rely on integrations with broader customer engagement platforms. This adds dependency on external data pipelines and governance.
Platform and theme dependencies
Shogun’s functionality depends on the underlying e-commerce platform and how the store theme is implemented. Some design or performance outcomes can require developer involvement, especially for custom components, scripts, or complex styling. Teams may also need to manage conflicts with other apps that modify storefront code. These dependencies can slow down rollouts in heavily customized stores.
Plan & Pricing
Page Builder (Shopify & BigCommerce) — Tiered plans
| Plan | Price | Key features & notes |
|---|---|---|
| Build | $39 per month (or $31 per month if billed annually) | 25 published pages; Advanced Visual Builder; Page analytics; Access to all page templates; Reusable content sections; Includes up to 2,000 MTUs for A/B tests/personalization. |
| Grow (recommended) | $199 per month (or $159 per month if billed annually) | Unlimited published pages; Everything in Build plus Content Scheduling; Global Content Sections; Includes up to 10,000 MTUs. |
| Advanced | $499 per month (or $399 per month if billed annually) | Everything in Grow plus Content Syncing Across Stores (requires 1 Advanced license per synced store); Custom CMS Collections; Custom Code Elements; Includes up to 50,000 MTUs. |
A/B Testing — Tiered plans
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | Free | 1 active test; Page testing; Split URL testing. |
| Pro (recommended) | $39 per month | 3 active tests; Template & Theme testing; Includes a 14-day free trial (call-to-action on site). |
| Advanced | $119 per month | 5 active tests; Advanced Analytics; Product Details Testing; Advanced Goals; Audiences. |
| Unlimited | $499 per month | Unlimited active tests; Multi-variant testing (up to 6 variants); Export data (CSV/PDF); Price Testing; Slack channel with R&D team access. |
Smart Pages & AI Section Builder
- Official site product pages exist for Smart Pages and AI Section Builder, but explicit public pricing for Smart Pages and AI Section Builder is not shown on the pricing page (getshogun.com/pricing) — the Smart Pages product page includes "Try for free" and "Book a demo" CTAs. For Smart Pages and AI Section Builder, the site directs users to try for free, book a demo, or contact sales for licensing/bundling options.
Notes: All product pages on the official site indicate monthly and annual billing options (annual saves 20%). MTU = Monthly Tracked User (used to measure personalization / A/B testing usage).
Seller details
Shogun Labs, Inc.
San Carlos, CA, USA
2015
Private
https://getshogun.com/
https://x.com/ShogunApp
https://www.linkedin.com/company/shogun-labs/
