GetResponse MAX
Landing page builders
Marketing analytics software
Marketing automation software
Mobile marketing software
Pop-up builder software
Push notification software
SMS marketing software
Transactional email software
Webinar platforms
E-commerce personalization software
Live chat software
Conversion rate optimization tools
E-commerce software
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What is GetResponse MAX
GetResponse MAX is an enterprise-tier edition of GetResponse that combines email marketing, automation workflows, and customer engagement tools in a single platform. It targets mid-market and larger organizations that need multi-channel campaign execution (email, SMS, web push) alongside lead capture assets such as landing pages and forms. The product also includes webinar hosting and e-commerce-oriented features such as product recommendations and abandoned cart messaging. MAX typically adds higher service levels and deliverability support compared with standard plans.
Broad multi-channel engagement
The platform supports email marketing alongside SMS and web push notifications, enabling coordinated outreach across channels. It also includes on-site lead capture components such as landing pages, forms, and pop-ups to feed automation programs. This breadth reduces the need to integrate multiple point solutions for common campaign and capture workflows.
Webinars integrated with automation
GetResponse includes webinar hosting as a native capability rather than relying solely on third-party webinar tools. Webinar registration and attendance events can be used as triggers and segments for follow-up automation. This is useful for teams running lead-generation webinars and wanting consistent tracking from registration through post-event nurturing.
E-commerce messaging capabilities
The product supports transactional email use cases and common e-commerce lifecycle messaging such as abandoned cart and post-purchase follow-ups. It also offers e-commerce personalization features (for example, product recommendations) to tailor messages based on shopping behavior. These functions help align marketing automation with revenue-focused customer journeys for online sellers.
Enterprise pricing not transparent
MAX is positioned as an enterprise plan and is commonly sold via quote rather than fully self-serve pricing. This can make early-stage budgeting and feature comparison harder for buyers. Organizations may need a sales cycle to confirm which channels, limits, and service levels are included.
Not a full CRM suite
While it supports lead capture, segmentation, and automation, it is not primarily a full sales CRM with deep pipeline, forecasting, and sales operations features. Teams that require robust opportunity management may need integrations with a dedicated CRM. This adds integration work and potential data-governance considerations.
Feature breadth increases complexity
Because the platform spans automation, webinars, landing pages, and multiple messaging channels, setup and governance can be more complex than using a narrower tool. Larger teams may need defined processes for template management, consent handling, and cross-channel reporting. Some advanced use cases may require additional configuration and ongoing administration.
Plan & Pricing
Pricing model: Custom enterprise pricing (list-size or CPM options). How pricing is offered: GetResponse MAX offers tailored pricing — both list-size (per number of marketing contacts) and CPM (cost-per-thousand) billing models; pricing is negotiated via sales/book-a-demo. Example costs (from official GetResponse pages): Price for 200,000 marketing contacts — $1,319 (GetResponse MAX Mailchimp migration comparison page). Payment & contract notes (official): Pricing on your terms: flexible terms, upfront and down payments based on invoice, 14-day payment terms, custom service agreement and SLAs may apply. How to purchase: Book a demo / contact GetResponse sales for a custom quote. Discounts/other: Non-profit discounts (up to 50%) and custom discounts for long-term commitments noted on GetResponse site.
Seller details
GetResponse S.A.
Gdańsk, Poland
1998
Private
https://www.getresponse.com/
https://x.com/getresponse
https://www.linkedin.com/company/getresponse/
