Framer
Landing page builders
Web content management software
Website builder software
Web design software
Conversion rate optimization tools
Software design software
App design software
UX design software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$10 per month
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Free version
Small
Medium
Large
- Information technology and software
- Media and communications
- Arts, entertainment, and recreation
What is Framer
Framer is a visual website builder used to design, publish, and manage marketing sites and landing pages without a traditional development workflow. It targets designers, startups, and marketing teams that want design-led pages with built-in hosting, templates, and CMS-style collections. The product emphasizes a canvas-based editor, reusable components, and responsive layout controls, with options to add forms, analytics integrations, and basic experimentation features for conversion-focused pages.
Design-first visual editor
Framer provides a canvas-style editor with layout, typography, and responsive controls that align with common UI/UX design workflows. Teams can build pages using components and reuse sections across a site to keep design consistent. This approach can reduce handoffs between design and web production for smaller teams. It is well-suited to rapid iteration on marketing pages where visual fidelity matters.
Built-in publishing and hosting
Framer includes managed hosting and publishing, so teams can go from design to a live site in the same tool. It supports custom domains and typical site settings needed for production marketing sites. This reduces reliance on separate web infrastructure and deployment processes for many use cases. For organizations without dedicated web ops, the all-in-one workflow can simplify ownership.
CMS-style collections for content
Framer supports CMS-like collections that let users manage repeatable content types (for example, blog posts, case studies, or job listings) without rebuilding pages. Content editors can update entries while designers maintain the underlying layout. This helps teams maintain a content-driven site with less developer involvement. It fits common needs for lightweight web content management.
Limited full-stack marketing suite
Framer focuses on building and publishing web experiences rather than providing a full marketing automation stack. Capabilities such as advanced email automation, CRM, lead scoring, and multi-channel campaign orchestration typically require third-party tools. Teams looking for an all-in-one system may need multiple integrations. This can increase total cost and operational complexity.
Constraints for complex web apps
Framer is optimized for websites and landing pages, not for building complex application back ends or highly customized business logic. Advanced requirements (custom authentication flows, server-side processing, complex databases) generally fall outside the native feature set. Organizations may need custom development or a separate application framework for those scenarios. This limits suitability for product-grade web applications.
Governance and enterprise controls vary
Compared with enterprise-focused web platforms, administrative controls, approval workflows, and granular governance can be less extensive depending on plan and setup. Larger organizations may require stricter role separation, auditability, and standardized deployment processes. Meeting internal compliance requirements may require additional process or tooling. Buyers should validate SSO, permissions, and audit needs during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0 (Free) | Projects include access to 10 CMS collections, 1,000 pages, 5 MB file uploads, and one free locale to try. No custom domain (publish to Framer domains only). Workspaces without a subscription support collaboration with up to 3 editors. |
| Basic | $10 per month (annual) | Creative/personal sites. Connect custom domain; AI-powered design tools; fast & secure hosting; built-in SEO. Limits: 30 site pages, 1 CMS collection, 1,000 CMS items, 10 GB monthly bandwidth. Additional editors: $20 per editor/month. Free .com included with yearly. Viewers are free. |
| Pro | $30 per month (annual) | For growing professional sites. Everything in Basic plus: staging & instant rollback, roles & permissions, relational CMS, site redirects. Limits: 150 site pages, 10 CMS collections, 2,500 CMS items, 100 GB monthly bandwidth. Additional editors: $40 per editor/month. Multiple locales available as add-on. Viewers are free. |
| Scale | $100 per month (annual only), plus usage-based overage | Advanced, high-traffic sites. Everything in Pro plus: custom locale regions, events & funnels (advanced analytics), priority support, premium CDN, flexible limits. Limits: 300 site pages (then $20 per 100 pages, 500 max), 20 CMS collections (then $40 per 10, 40 max), 10,000 CMS items (then $20 per 10,000, 40,000 max), 200 GB bandwidth (then $40 per 100 GB, 2 TB max). Additional editors: $40 per editor/month. A/B testing (add-on $50 per 500,000 events). Custom proxy add-on $300. Scale is shown as annual-only on the pricing page. |
| Enterprise | Custom pricing | For teams needing custom limits, enterprise security, dedicated support and contracts. Enterprise shows a "Request trial" / contact sales CTA. Custom billing options (cards, bank transfers) and bulk pricing mentioned. |
Notes: Add-ons listed on the official pricing page include Translation locales ($20 per locale), A/B testing ($50 per 500,000 events), Custom proxy ($300). The pricing page indicates "Design for free. Upgrade to unlock more features." and lists the above annual prices (the plan headers on the page show "ANNUAL").
Seller details
Framer B.V.
Amsterdam, Netherlands
2014
Private
https://www.framer.com/
https://x.com/framer
https://www.linkedin.com/company/framer/
