OptimizePress
Landing page builders
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$129 per year
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Education and training
- Real estate and property management
- Agriculture, fishing, and forestry
What is OptimizePress
OptimizePress is a WordPress-based landing page and funnel builder used to create marketing pages, opt-in forms, and sales flows on a self-hosted site. It targets marketers, creators, and small businesses that want to publish conversion-focused pages without relying on a separate hosted platform. The product operates as a WordPress plugin/theme ecosystem with a visual editor and template library, and it typically integrates with email marketing and payment tools through native connections and third-party plugins.
WordPress-native deployment model
OptimizePress runs inside WordPress, which can simplify publishing workflows for teams already managing a WordPress site. Pages live on the customer’s own hosting and domain, which can reduce dependence on a separate SaaS page host. This model also allows use alongside other WordPress plugins for SEO, analytics, and membership functionality.
Templates for funnel pages
The product includes pre-built templates geared toward common conversion flows such as opt-in pages, sales pages, and webinar registration pages. This can shorten time-to-launch for small teams that do not have design resources. Templates can be customized in the visual editor to match brand styles and page structure needs.
Integrations for lead capture
OptimizePress is designed to connect landing pages and forms to email marketing and CRM systems via integrations and webhooks (often supplemented by WordPress integration plugins). This supports typical lead-capture and follow-up workflows used in small-business marketing stacks. It also supports embedding tracking scripts for analytics and ad platforms through WordPress/page settings.
Requires WordPress operations
Because it is WordPress-based, customers must manage hosting, WordPress updates, backups, and security hardening. Performance and reliability depend on the site’s theme, plugin stack, and hosting quality. Organizations that prefer a fully managed environment may find this operational overhead higher than hosted alternatives.
CRO depth is limited
OptimizePress focuses primarily on page building and basic conversion elements rather than a full conversion-rate optimization suite. Advanced experimentation (e.g., statistically managed A/B testing, audience targeting, and multi-step attribution) often requires additional tools or plugins. Reporting tends to rely on external analytics platforms rather than a unified optimization dashboard.
Ecosystem and lock-in risks
Pages and funnels are built with OptimizePress-specific components, which can make migration to another builder time-consuming. Compatibility issues can arise when WordPress core, themes, or other plugins change, requiring troubleshooting. Teams with strict governance may need additional testing processes to manage plugin updates safely.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Launch | $129 per year (Excluding tax; renewal charged annually at $129) | Install on 1 site; Drag-and-drop Page Builder; Build unlimited landing pages, sales pages and website pages; 100 conversion-optimized landing & website templates; 24/5 email support; 14-day money-back guarantee. |
| Scale (Most popular) | $199 per year (Excluding tax; renewal charged annually at $199) | Install on 5 sites; All Launch features; All OptimizePress plugins (Builder, Funnels, Checkouts, Urgency, Mentor, Flow); ThemeBuilder with 3 premium theme designs; Build unlimited funnels; Create membership sites & courses; 400 templates included. |
| Elevate | $249 per year (Excluding tax; renewal charged annually at $249) | Install on 25 sites; All Scale features; Use on client websites (subject to agency terms); Pro themes for agencies & growth marketers; Premium template collections; Agency allowances for personal template & funnel storage; 600+ templates. |
