Heyflow
Landing page builders
Online form builder software
Conversion rate optimization tools
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€49 per month
Free Trial
Free version unavailable
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What is Heyflow
Heyflow is a no-code platform for building interactive, multi-step forms and flows used for lead capture, qualification, and data collection. It is typically used by marketing, growth, and sales teams to replace static forms on landing pages and to route submissions into downstream systems. The product focuses on conversational form experiences, conditional logic, and integrations with common CRM and marketing tools. It also includes templates and analytics-oriented features intended to support conversion-focused form optimization.
Interactive multi-step form UX
Heyflow centers on building multi-step, conversational flows rather than single-page forms. This structure supports progressive disclosure, which can reduce perceived effort for longer lead-capture or qualification forms. The builder supports common input types and flow patterns used in marketing funnels. Teams can embed flows on websites or share them as standalone links for campaigns.
Conditional logic and routing
The platform supports branching logic so questions and outcomes can change based on prior answers. This enables lead qualification, segmentation, and tailored follow-up paths without custom development. Logic-based routing can also reduce irrelevant questions and improve data quality. These capabilities align with common CRO and lead-gen workflows.
Integrations for lead handoff
Heyflow provides integrations to send submissions to other business systems (for example, CRMs, email marketing tools, and automation platforms). This helps teams operationalize form data for nurturing, sales follow-up, and reporting. Webhooks and connector-based integrations reduce the need for manual exports. This is important when forms are used as the primary top-of-funnel capture mechanism.
Not a full landing builder
While flows can be embedded or shared, Heyflow is primarily a form/flow product rather than an end-to-end landing page creation suite. Organizations that need full page layout control, site-wide theming, and broader web content management may need additional tools. This can increase stack complexity for teams trying to consolidate landing pages and forms into one system. The product fits best when the form experience is the main asset.
Limited native marketing automation
Heyflow focuses on capture and qualification, not full lifecycle marketing automation. Advanced email sequencing, lead scoring, and multi-channel campaign orchestration typically require integration with separate platforms. This can introduce dependency on third-party tools for end-to-end funnel execution. Teams should validate integration depth for their specific automation requirements.
Analytics depth may vary
Form-level analytics and optimization features are useful, but they may not replace dedicated experimentation and product analytics stacks. Organizations with strict requirements for attribution, event schemas, or experimentation governance may need external analytics and A/B testing tooling. This can add implementation work to ensure consistent measurement across pages and channels. Buyers should confirm available reporting granularity and export options.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | €49 per month | 50 responses/month; 5 funnels; Core bundle (includes Google Fonts, duplicate heyflows, backups, 2 GB storage); Try free for 14 days (no credit card); prices exclude VAT |
| Growth | €89 per month | 250 responses/month; 10 funnels; Core + Design + Conversion bundles; remove Heyflow branding; custom fonts & full design settings; collect payments; phone validation & SMS OTP |
| Scale | €239 per month | 1,000 responses/month; 20 funnels; All bundles; native A/B testing; custom JS & HTML; advanced tracking; webhooks; advanced security |
| Enterprise | From €1,100 per month | 5,000+ responses/month (example); unlimited funnels; advanced tech support; custom enterprise security; contact sales for custom pricing |
Additional bundles & add-ons (official site):
- Design bundle — €40 per month (adds custom fonts, CSS, dynamic domain, remove Heyflow logo, SMTP/response replies, etc.)
- Conversion bundle — €40 per month (phone validation, signature block, custom head code, etc.)
- Advanced integrations — €40 per month (Salesforce, Webhooks, WhatsApp, agency portal, etc.)
- Security bundle — €30 per month (sensitive tag, TrustedForm, IP capturing, etc.)
- Success bundle — €100 per month (priority support, dedicated success manager, onboarding sessions)
- Collaborator accounts — €35 per account per month
- Volume & usage add-ons: additional responses from €0.15 per response; additional heyflows from €8 per heyflow
Notes: Pricing page allows Monthly/Yearly toggle (yearly billed annually in advance with stated savings). All prices on the official page are presented in EUR and exclude VAT.
Seller details
Heyflow GmbH
Berlin, Germany
Private
https://heyflow.app
https://x.com/heyflowapp
https://www.linkedin.com/company/heyflow/
