devtodev
Product analytics software
Gaming tools
Conversion rate optimization tools
Game development software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$33 per 10k MAU per month
Free TrialFree version
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Medium
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- Arts, entertainment, and recreation
- Information technology and software
- Media and communications
What is devtodev
devtodev is a product analytics platform focused on mobile apps and games, used to track user behavior, retention, monetization, and marketing performance. It provides event-based analytics, cohort and funnel analysis, segmentation, and dashboards aimed at product, growth, and game analytics teams. The product also includes game-oriented reporting such as LTV/ARPU metrics and tools to connect ad and in-app purchase outcomes to user cohorts.
Game-focused monetization analytics
devtodev centers its reporting on metrics commonly used in mobile gaming and subscription-style apps, including retention, ARPU/ARPPU, and LTV. It supports cohort-based views that help teams compare monetization and engagement across acquisition sources and game versions. This focus can reduce the amount of customization needed versus more general-purpose analytics stacks.
Cohort, funnel, and segmentation
The platform provides standard product analytics workflows such as funnels, cohorts, and user segmentation for behavioral analysis. These features support conversion and drop-off analysis across onboarding, purchase flows, and gameplay progression. Teams can use these analyses to prioritize experiments and content changes based on observed user paths.
Attribution and campaign reporting
devtodev includes reporting that connects marketing acquisition data with downstream product outcomes like retention and revenue. This helps growth teams evaluate campaign quality beyond installs by comparing cohort performance. It is particularly relevant for mobile-first businesses where paid acquisition and in-app monetization are tightly linked.
Limited experimentation feature depth
Compared with platforms that specialize in feature flagging and experimentation, devtodev is primarily an analytics system rather than a full experimentation control plane. Teams may need separate tooling for advanced A/B testing governance, rollout controls, and statistical workflows. This can add integration work when building an end-to-end experimentation program.
Less suited to session replay
Organizations that require deep qualitative UX tooling (for example, session replay and advanced digital experience analytics) may find devtodev less aligned with those needs. Product teams focused on diagnosing UI friction often rely on dedicated experience analytics products. In those cases, devtodev may be used alongside other tools rather than as a single platform.
Implementation and data planning required
Like most event-based analytics products, devtodev requires a well-defined event taxonomy and consistent instrumentation to produce reliable insights. Poorly structured events or inconsistent user identity handling can reduce the accuracy of funnels, cohorts, and LTV calculations. Teams should plan for ongoing analytics governance and QA as the product evolves.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0/mo — Up to 25k MAU | Core product analytics, all-in-one data collection, unrestricted team collaboration, unlimited out-of-the-box reports; limits include 30 custom events, up to 3 months raw data storage, up to 5 team members. |
| Basic | From $33/mo per 10k MAU (pricing scales by MAU) — Up to 250k MAU | Includes everything in Free plus: unlimited custom dashboards, alerts on metric deviations, A/B experiments & SQL access, raw data export (API); limits include 300 custom events and up to 6 months raw data storage. Example shown on site: 100k MAU → $415/mo (price per 10k = $42). |
| Business | Custom pricing — Contact sales (Unlimited MAU) | Includes everything in Basic plus: advanced product analytics, advanced forecasting, advanced data management suite, unlimited SQL; raw data storage up to 12 months. |
| Enterprise | Custom pricing — Contact sales (Unlimited MAU) | Includes everything in Business plus: premium add-ons and support, custom terms/pricing, automated data provisioning and SSO, custom SLAs; raw data storage up to 18 months. |
