Dynamics 365 Customer Insights
Customer data platforms (CDP)
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Dynamics 365 Customer Insights and its alternatives fit your requirements.
$1,000.00 tenant per month
Free Trial
Free version unavailable
Small
Medium
Large
- Real estate and property management
- Banking and insurance
- Public sector and nonprofit organizations
What is Dynamics 365 Customer Insights
Dynamics 365 Customer Insights is a customer data platform within Microsoft Dynamics 365 that unifies customer data from multiple sources to create profiles, segments, and analytics for marketing, sales, and service use cases. It is used by organizations that want to connect first-party data across Microsoft and non-Microsoft systems and activate it through downstream tools. The product emphasizes integration with Microsoft’s data and business application ecosystem and supports identity resolution, segmentation, and customer analytics in a governed environment.
Enterprise governance and security
As part of Microsoft’s cloud platform, the product aligns with enterprise security, identity, and administrative controls used across Microsoft services. This can help organizations apply consistent access management and compliance practices. It is often relevant for regulated or large enterprises that require centralized governance.
Strong Microsoft ecosystem integration
The product integrates tightly with Microsoft Dynamics 365 applications and commonly used Microsoft cloud services. This can reduce implementation effort when customer data already lives in Microsoft systems. It also supports activation into Microsoft channels and workflows, which can simplify operationalization for teams standardized on Microsoft.
Unified profiles and segmentation
Customer Insights supports ingesting data from multiple sources and building unified customer profiles with identity matching. It provides segmentation capabilities that can be used for targeting and analytics across customer-facing teams. This aligns with core CDP requirements for profile unification and audience building.
Complexity for smaller teams
Implementing a CDP typically requires data modeling, connector configuration, and ongoing data quality management, and Customer Insights is no exception. Smaller organizations may find the setup and administration heavier than lighter-weight tools focused on a narrower set of use cases. Time-to-value can depend on data readiness and available technical resources.
Best fit in Microsoft stack
While the product can connect to non-Microsoft sources, the strongest operational fit is usually in environments already using Microsoft Dynamics 365 and related services. Organizations with a heterogeneous stack may need additional integration work to achieve the same level of activation. This can increase reliance on IT or integration tooling.
Licensing and cost variability
Total cost can vary based on Microsoft licensing, capacity, and the scope of data ingestion and activation. Budgeting can be less straightforward than single-purpose tools with simpler pricing models. Organizations may need careful scoping to avoid paying for unused capabilities.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Dynamics 365 Customer Insights (standalone) | $1,700.00 per tenant/month (paid yearly) | Unlimited users; includes 100,000 Unified People; includes 10,000 Interacted People; base SKU for new customers. |
| Dynamics 365 Customer Insights Attach (discounted for qualifying existing Dynamics 365 customers) | $1,000.00 per tenant/month (paid yearly) | Unlimited users; includes 100,000 Unified People; includes 10,000 Interacted People; requires qualifying Dynamics 365 application and minimum 10 users (eligible existing customers). |
Usage-based capacity packs (prepaid capacity model): Pricing model: Usage-based (prepaid capacity packs sold per "pack/month", paid yearly)
Unified People packs (sold in 100,000 packs):
- Tier 1: 100,000–500,000 Unified People — $2,000.00 pack/month (paid yearly). Sold in packs of 100,000 Unified People.
- Tier 2: 500,000–2,000,000 Unified People — $1,500.00 pack/month (paid yearly). Sold in packs of 100,000 Unified People.
- Tier 3: More than 2,000,000 Unified People — $1,000.00 pack/month (paid yearly). Sold in packs of 100,000 Unified People.
Interacted People packs:
- Tier 1: 10,000–50,000 Interacted People — $250.00 pack/month (paid yearly). Sold in packs of 5,000 Interacted People.
- Tier 2: 50,000–250,000 Interacted People — $300.00 pack/month (paid yearly). Sold in packs of 10,000 Interacted People.
- Tier 3: More than 250,000 Interacted People — $500.00 pack/month (paid yearly). Sold in packs of 50,000 Interacted People.
Notes:
- All customers must start with the base SKU (base SKU includes minimum entitlement of 100,000 Unified People and 10,000 Interacted People). Additional capacity packs are purchased after the base SKU as needed.
- Prices shown on Microsoft site are listed as "tenant/month, paid yearly" and "pack/month, paid yearly" and may vary by country/region and at checkout.
Seller details
Microsoft Corporation
Redmond, Washington, United States
1975
Public
https://www.microsoft.com/
https://x.com/Microsoft
https://www.linkedin.com/company/microsoft/
