Apsis One
Customer journey analytics software
Visitor identification software
Email deliverability tools
Marketing automation software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€110 per month
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What is Apsis One
Apsis One is a marketing automation and email marketing platform used to plan, execute, and measure multi-step campaigns across email and related digital channels. It supports segmentation, personalization, and automated customer journeys for marketing teams that run recurring lifecycle and promotional communications. The product combines campaign creation with contact/data management and reporting to help teams operationalize outbound programs. It is typically used by mid-market organizations that want a single system for email-led automation and campaign analytics.
Strong email-led automation workflows
Apsis One centers on building automated customer journeys that trigger messages based on time, behavior, or profile data. This supports common lifecycle use cases such as onboarding, re-engagement, and nurture sequences without requiring custom development. Compared with broader suites in the space, it stays focused on marketing execution rather than full CRM replacement, which can simplify day-to-day campaign operations.
Segmentation and personalization features
The platform provides tools to segment contacts and tailor content using subscriber attributes and engagement signals. This helps teams run targeted demand and lead generation programs with differentiated messaging by audience. Personalization and segmentation are core capabilities for improving relevance in email-centric programs and are built into the campaign workflow.
Campaign reporting and analytics
Apsis One includes reporting to track email and journey performance, such as engagement and conversion-related metrics tied to campaigns. These insights help marketers iterate on content, timing, and audience selection. For teams that primarily measure outbound performance, the built-in analytics reduce reliance on separate reporting tools for basic campaign optimization.
Limited native journey analytics depth
While it reports on campaign and automation performance, it may not provide the same depth of cross-channel customer journey analytics as platforms designed primarily for journey measurement and attribution. Organizations needing advanced path analysis, multi-touch attribution, or product-led behavioral analytics may require additional tooling. This can increase implementation complexity when analytics requirements extend beyond email-led journeys.
Visitor identification may require add-ons
Visitor identification (linking anonymous web visitors to known accounts/contacts) is often dependent on website tracking setup and data enrichment beyond standard email engagement data. If a team’s lead generation strategy relies heavily on identifying anonymous traffic and routing it to sales, they may need integrations with web analytics, CRM, or specialized identification providers. This can create gaps if the organization expects out-of-the-box account-level identification.
Deliverability tooling not always comprehensive
The product supports email sending and performance monitoring, but organizations with strict deliverability governance may need more specialized deliverability diagnostics and inbox placement tooling. Advanced needs such as deep authentication management workflows, seed testing, or dedicated deliverability consulting are not always fully covered in general-purpose marketing automation platforms. Teams operating at very high volume or in regulated environments should validate deliverability controls during evaluation.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Send | €110 per month (starting) | Email & SMS campaigns, drag-&-drop segmentation, unified customer profiles (360°), Zapier integrations, A/B testing, deliverability monitoring (claimed 98%), Email sendings ≈ 5× audience size, Users: 1. Source: Apsis price calculator. |
| Automate | €300 per month (starting) | Everything in Send plus dynamic email content blocks (from feed), customer journey management, NPS/surveys, marketing automation, automated CRM activity creation, dedicated account advisor, Email sendings ≈ 10× audience size, Users: 3. Source: Apsis price calculator. |
| Grow | €450 per month (starting) | Everything in Automate plus frequency management, web behaviour tracking & monitoring, Open API, event management (templates, registration, QR check-in), Email sendings ≈ 15× audience size, Users: 3. Source: Apsis price calculator. |
Seller details
APSIS International AB
Stockholm, Sweden
2002
Private
https://www.apsis.com/
https://x.com/APSIS
https://www.linkedin.com/company/apsis
