Funnelytics
Customer journey analytics software
Digital analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$79 per month
Free Trial
Free version unavailable
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What is Funnelytics
Funnelytics is a customer journey and funnel analytics tool used to map, track, and analyze how users move through marketing and conversion flows. It is commonly used by growth, marketing, and analytics teams to visualize funnels, connect steps to performance data, and identify drop-off points across campaigns and web properties. The product emphasizes visual journey mapping paired with event and conversion reporting, with options to integrate data from web analytics and marketing tools.
Visual funnel mapping workflow
Funnelytics centers analysis around a visual canvas for mapping funnel steps and customer paths. This approach helps teams align on definitions of stages, events, and conversion goals before reviewing performance. It can be easier for non-technical stakeholders to interpret than purely table-based analytics interfaces.
Conversion and drop-off analysis
The platform supports tracking conversion rates between funnel steps and identifying where users abandon a journey. This is useful for diagnosing issues in landing pages, checkout flows, lead capture, and onboarding sequences. The funnel-first structure fits teams focused on optimizing specific journeys rather than broad, exploratory analytics.
Integrations for marketing stacks
Funnelytics is designed to connect with common marketing and analytics tooling so teams can relate journey steps to measurable outcomes. This can reduce manual reporting when comparing campaign traffic sources to downstream conversions. It also supports a workflow where mapping and measurement live in the same product rather than separate documentation.
Limited enterprise governance depth
Compared with broader customer engagement suites and enterprise analytics stacks, Funnelytics typically offers less depth in areas like complex role-based governance, large-scale workspace administration, and multi-business-unit controls. Organizations with strict data governance requirements may need additional processes or tooling. This can matter when many teams share a single analytics environment.
Depends on tracking implementation quality
Accurate funnel reporting relies on consistent event naming, tagging, and identity handling across sites and tools. If tracking is incomplete or inconsistent, funnel steps can misrepresent user behavior and conversion rates. Teams may need technical support to maintain instrumentation as websites and campaigns change.
Narrower scope beyond funnels
The product is optimized for journey and funnel visualization, which may be less suitable for advanced product analytics, deep cohort exploration, or complex multi-touch attribution needs. Teams seeking a single system for end-to-end revenue analytics and customer success workflows may require additional platforms. This can increase the number of tools needed for a full lifecycle view.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Performance Starter | $79 per month | Unlimited canvases & collaborators; 1 workspace; 3 months data retention; basic journey tracking (5,000 people tracked/mo); predictive forecasting; community & standard email support. (Annual billing: 2 months free option). Source: Funnelytics announcement and pricing page. |
| Performance Pro | $199 per month | 1 workspace; 6 months data retention; advanced journey tracking (25,000 people tracked/mo); cross-domain & form tracking; people filters, path exploration; Zapier & webhooks. (Annual billing: 2 months free option). |
| Performance Business | $499 per month | 3 workspaces; 24 months data retention; advanced tracking (100,000 people tracked/mo); purchase, calendar, deal & pipeline tracking; ad cost & profit metrics; dedicated account manager; Vision AI and multi-workspace support. |
| Performance Agency | $999 per month | Unlimited workspaces; unlimited people tracked; unlimited custom events; dedicated Slack channel; agency training & certification; tracking & optimization add-ons. |
Additional official vendor offerings (from funnelytics.io):
- Insights Service (service add-on): $2,500 per month — done-for-you funnel insights & optimization; dedicated tracking/performance team; dedicated Slack channel. (Exclusive for Business plans).
- Managed/Onboarding package (homepage listing): $1,600 per month — 1-on-1 onboarding, dedicated success manager, conversion optimization expert, weekly reports (official site listing).
Notes: Annual billing option is referenced on the pricing page ("Pay annually — Get 2 months free"). Pricing and feature breakdowns are taken from Funnelytics official pricing page, the company announcement "Exciting Updates to Funnelytics Plans", and official product pages on funnelytics.io.
