DSMN8 - The Employee Advocacy Platform
Employee advocacy software
Employee communications software
Enterprise social networking (ESN) software
Demand generation software
Brand advocacy software
Internal communications software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if DSMN8 - The Employee Advocacy Platform and its alternatives fit your requirements.
$799 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Professional services (engineering, legal, consulting, etc.)
- Manufacturing
- Healthcare and life sciences
What is DSMN8 - The Employee Advocacy Platform
DSMN8 is an employee advocacy platform that helps organizations distribute approved content to employees and track social sharing activity. It is used by marketing, communications, and employer brand teams to coordinate employee-driven promotion across social networks and to support internal communications campaigns. The platform typically combines content curation, publishing workflows, user/group management, and analytics to measure reach and engagement attributable to employee sharing.
Centralized content and governance
DSMN8 provides a central place to curate and publish shareable content for employees, which supports consistent messaging. Administrative controls and approval workflows help organizations manage brand and compliance requirements. This governance model aligns with common enterprise employee-advocacy operating needs such as role-based access and campaign-level control.
Employee engagement mechanics
The product supports structured participation through features commonly used in advocacy programs, such as campaigns, prompts, and recognition-style mechanics. These tools help communications teams drive repeat participation beyond one-off sharing. This is useful for organizations that need to sustain adoption across departments and regions.
Advocacy reporting and attribution
DSMN8 includes analytics to track employee participation and content performance, helping teams understand what content drives engagement. Reporting supports program management use cases such as identifying active advocates and measuring campaign outcomes. This is a core requirement in the category where stakeholders often need evidence of impact for marketing and communications objectives.
Limited ESN depth vs dedicated tools
While DSMN8 supports internal communications and community-style engagement, it is not a full enterprise social networking suite. Organizations needing deep collaboration features (e.g., complex communities, document collaboration, or broad intranet capabilities) may require additional systems. This can increase tool sprawl for companies trying to consolidate internal comms and collaboration.
Demand gen features may be lighter
DSMN8 supports top-of-funnel amplification and engagement measurement, but it may not replace specialized demand generation platforms for lead capture, scoring, and multi-touch attribution. Teams with strict pipeline reporting requirements may need integrations with CRM and marketing automation to close the loop. The overall value depends on how well those integrations meet the organization’s data model and reporting needs.
Program success depends on adoption
Employee advocacy outcomes depend heavily on employee participation and content quality, not only on platform features. Organizations often need ongoing enablement, content operations, and governance to maintain activity levels. Without sustained internal ownership, usage can plateau even if the platform is technically sound.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Start-up | $850 per month | For companies looking to distribute content via their employees. Includes email notifications, one-click sharing, personal user analytics & leaderboards, admin analytics suite, auto-scheduling. ("Book a Demo" on site.) |
| Scale | $1,750 per month | Advanced solution to scale content distribution. Includes everything in Start-up plus AI content assistant, content/user segmentation, gamification & rewards, automatic content import, multiple caption & image variations, smart scheduling, Single Sign-On (SSO). ("Book a Demo" on site.) |
| Enterprise | POA (contact sales) | Full platform power: everything in Scale plus 'Boost Post' for employee/executive engagement, custom newsletters, custom UTM & URL tracking, custom platform branding & domain, Slack & Microsoft Teams integrations. Pricing provided by quote. |
Managed Services (separate offering):
| Managed Service | Price | Key features & notes |
|---|---|---|
| Bronze | $799 per month | Content variations (per approved post): 3; Platform engagement messages/week: 1; Content curation turnaround: 12 business hours (GMT Mon–Fri 09:00–18:00); Content volume/month: 30; Overage charge per approved content item: $49. |
| Silver | $1,499 per month | Content variations: 5; Engagement messages/week: 3; Turnaround: 6 business hours; Content volume/month: 50; Overage: $79. |
| Gold | $1,999 per month | Content variations: 7; Engagement messages/week: 5; Turnaround: 3 business hours; Content volume/month: 100; Overage: $99. |
