Ambassify
Employee advocacy software
Employee communications software
Employee engagement software
Demand generation software
Brand advocacy software
Internal communications software
Talent management software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€700 per month
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Public sector and nonprofit organizations
- Manufacturing
- Retail and wholesale
What is Ambassify
Ambassify is an employee advocacy and engagement platform that helps organizations mobilize employees, customers, and partners to share approved content and participate in advocacy campaigns. It is used by marketing, communications, and HR teams to distribute content, run challenges, and track participation and sharing activity. The product combines advocacy content feeds with community-style engagement features (e.g., missions, gamification, and recognition) to support internal and external advocacy programs.
Purpose-built advocacy workflows
Ambassify focuses on structured advocacy programs such as content sharing, campaigns, and missions rather than only providing generic social publishing. This supports repeatable processes for recruiting advocates, guiding participation, and maintaining message consistency. It fits organizations that want a dedicated advocacy layer alongside existing social media management tools.
Gamification and recognition features
The platform includes engagement mechanics such as challenges, points, and leaderboards to encourage participation. These features can help communications and HR teams sustain activity beyond one-off campaigns. Compared with simpler sharing tools, this adds more levers for ongoing community participation.
Program analytics and reporting
Ambassify provides reporting to monitor participation and content-sharing performance at the program level. This helps teams assess which campaigns and content types drive engagement and advocacy actions. It also supports operational oversight for administrators managing multiple groups or initiatives.
Not a full social suite
Ambassify centers on advocacy and community engagement rather than end-to-end social media management. Organizations may still need separate tools for social listening, publishing calendars, and broader brand social operations. This can increase integration and workflow coordination requirements.
Engagement depends on adoption
Like most advocacy platforms, outcomes rely heavily on sustained employee participation and internal enablement. Teams often need ongoing content operations, governance, and incentives to keep programs active. Without strong change management, usage can plateau after initial rollout.
Talent management coverage limited
Although it can support employer branding and internal communications use cases, it is not a full talent management system. Core HR functions such as recruiting workflows, performance management, and compensation planning typically require separate HR platforms. Buyers evaluating it under “talent management” should validate scope and integrations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essential | From €700 / month (billed yearly) | For companies up to 200 employees. Import content from anywhere, multiple caption/image variations, mobile & email notifications, one-click sharing of all content types, scheduling & smart schedule, reporting & ROI attribution (UTM & conversion tracking), AI assistant for campaign ideas/captions/translations, leaderboard & gamification. Support: personalized coaching & onboarding, live chat, knowledge base. Technical: ISO 27001, GDPR-compliant. |
| Premium | From €1200 / month (billed yearly) | For companies 200–500 employees. Everything in Essential plus Campaign Catalog (templates), rewards, advanced segmentation, personal posts, custom tabs, multi-language campaigns, distribute to multiple company pages. Support: email support, customer portal. Technical: white-label (custom domains/emails), admin roles. |
| Enterprise | Custom pricing (request quote) | For companies 500+ employees. Everything in Premium plus unlimited segmentation, community goals, bundled campaign journeys, Effects tracking (link interactions to CSR/ESG goals), auto-share exec content. Support: dedicated senior CSM, priority phone support, access to product team. Technical: SSO, SCIM, Microsoft Teams embedding, dedicated sandbox environment. |
Seller details
Ambassify
Ghent, Belgium
2015
Private
https://www.ambassify.com/
https://x.com/ambassify
https://www.linkedin.com/company/ambassify/
