Apostle
Employee advocacy software
Social media analytics software
Social media management tools
Social media suites
Demand generation software
Brand advocacy software
Social media marketing software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€368 per month
Free Trial
Free version unavailable
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What is Apostle
Apostle is an employee advocacy and social sharing platform that helps organizations distribute approved content to employees and track how that content performs across social networks. It is used by marketing, communications, and employer branding teams to coordinate brand advocacy programs and measure reach, engagement, and participation. The product focuses on curated content feeds, employee sharing workflows, and analytics for advocacy activity.
Purpose-built advocacy workflows
Apostle centers on distributing pre-approved content to employees and making sharing straightforward. This aligns well with organizations running structured advocacy programs rather than ad hoc social posting. It supports common advocacy use cases such as campaign-based sharing, content curation, and participation tracking.
Participation and performance analytics
The platform provides reporting on employee activity and content performance to help teams understand adoption and outcomes. This is useful for measuring program health (active users, shares) and content effectiveness (engagement signals). Analytics are a core requirement in this category and help justify ongoing investment in advocacy initiatives.
Centralized content curation
Apostle provides a central place to curate and publish shareable content for employees. This reduces reliance on manual email distribution and inconsistent messaging. Centralized curation also supports governance by keeping approved assets and copy in one workflow.
Limited public technical detail
Publicly available information about integrations, APIs, and data export options is limited compared with some broader social media suites. This can make it harder to validate fit for complex enterprise environments during early evaluation. Buyers may need vendor confirmation for SSO, CRM/marketing automation connectors, and compliance requirements.
Not a full social suite
Apostle’s core focus is employee advocacy rather than end-to-end social media management for brand channels. Organizations that need advanced publishing, community management, and paid social workflows may require additional tools. This can increase operational complexity if teams want one consolidated platform.
Analytics depth may vary
Advocacy analytics typically emphasize shares and engagement, but may be less robust for multi-touch demand generation attribution. If a buyer needs pipeline reporting tied to CRM opportunities, they may need additional tracking and integration work. The level of attribution support should be validated against specific reporting requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| The Experiment | €1.450 one-time payment | Risk-free 2-month trial with full access to all features; admin onboarding tour; kick-off with your team; mobile app; try integrations; no long-term commitment; pick any plan after. |
| First Steps | €368 / month (billed yearly) | Employee advocacy starter: posts, reels & stories; links & UTM builder; platform-specific posts; schedule & drafts; post to 4 company pages; unlimited email users (email-based posting); knowledgebase, email support, live chat. |
| Collaborate | €678 / month (billed yearly) | All First Steps features plus: unlimited premium users & external advocates; AI post variations; invite landing page; auto-publish; gamification & leaderboard; KPI dashboard; mobile app; content upload users; advanced UTM tracking; live chat. |
| Performance Driven | €1.198 / month (billed yearly) | All Collaborate features plus: unlimited pages; BI tools & Google Analytics 4 integration; Single Sign-On (SSO); Developer API; CRM & ATS (custom); Canva integration; white-label options; mobile app & branded emails; WhatsApp integration; customer success manager. |
| Global Suite | Custom (billed yearly) | Enterprise multi-team/multi-country solution: multiple teams/brands, multi-country structure, workspace per team, central content pool, multi-brand analytics, regional admin roles, custom language & dedicated SRO professional. Contact sales for pricing. |
| The Ultimate Combo | €1.975 / month | Performance Driven plan + Employee Advocacy Playbook (book) + online training, up to 10 live sessions with certified trainer, on-demand training videos, full guidance. Contact sales. |
Seller details
Apostle
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