SocialToaster
Customer advocacy software
Employee advocacy software
Demand generation software
Brand advocacy software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$450 per month
Free Trial
Free version unavailable
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What is SocialToaster
SocialToaster is an advocacy and social amplification platform that helps organizations distribute approved content to employees, customers, and other supporters for sharing across social networks. It is used by marketing, communications, and employer brand teams to coordinate campaigns, track participation, and measure resulting engagement and traffic. The product emphasizes curated content feeds, participant onboarding, and analytics to support brand and demand-generation programs.
Campaign measurement and reporting
SocialToaster includes analytics to track advocate activity and downstream engagement from shared content. This helps marketing teams attribute awareness and traffic outcomes to advocacy efforts. Reporting supports program optimization over time compared with manual tracking.
Structured advocacy content distribution
SocialToaster provides a centralized place to publish approved posts and assets for advocates to share. This supports consistent messaging and reduces ad-hoc sharing by participants. It fits programs that need repeatable campaigns across multiple internal and external advocate groups.
Participant engagement and onboarding
The platform supports inviting and managing advocates, which helps teams scale beyond a small pilot group. Program managers can segment audiences and tailor content availability by group. This is useful for employee advocacy and brand ambassador initiatives that require ongoing participation.
Not a full referral engine
SocialToaster focuses on content sharing and advocacy rather than end-to-end referral program mechanics. Organizations needing coupon codes, referral links, payouts, and fraud controls may require additional tooling. This can increase operational complexity for incentive-heavy programs.
Incentives and rewards depth varies
Advocacy programs often require robust reward catalogs, fulfillment, and tax/compliance handling. SocialToaster’s core value is amplification and engagement, so reward management may be less comprehensive than platforms built primarily for partner/affiliate or referral payouts. Buyers should validate reward workflows against their program requirements.
Integration requirements for attribution
To connect advocacy activity to pipeline or revenue, teams typically need integrations with web analytics and CRM/marketing automation. If native connectors do not match the existing stack, implementation may require custom work. This can affect time-to-value for demand generation use cases.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Bronze | $450 per month (billed annually) | 200 Users; 3 Admins; Patented Streamlined Sharing; ContentToaster; Slack & Teams Integration; End-User Engagement Portal; Enterprise Reporting; Audience Targeting; 5,000 prospect emails / month; Online support & training. |
| Silver | $1,000 per month (billed annually) | 500 Users; 5 Admins; All Bronze features plus Gamification; Support for sweepstakes, contests, and loyalty rewards; Audience Targeting; 10,000 prospect emails / month; Online support & training; Standard legal support. |
| Gold | $1,500 per month (billed annually) | 2,500 Users; 10 Admins; All Silver features plus Photo/Video Wall & Challenges; Enhanced engagement; 20,000 prospect emails / month; Enhanced engagement; Live support; Standard legal support. |
| Platinum | Contact Us (custom/enterprise) | Unlimited Users & Admins; Enterprise engagement & integration; 50,000 prospect emails / month; Managed services; Custom legal support; Custom development; Contact sales for pricing. |
Notes: The vendor site also references PromoToaster enterprise engagements with campaign pricing starting at $15,000 per campaign (vendor-provided campaign pricing information). The vendor homepage and product pages state SocialToaster Basic offers a 30-day free trial.
Seller details
SocialToaster, Inc.
Private
https://www.socialtoaster.com/
https://x.com/socialtoaster
https://www.linkedin.com/company/socialtoaster/
