Privy
Lead capture software
Email template builder software
Marketing automation software
Pop-up builder software
SMS marketing software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$24 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Accommodation and food services
- Manufacturing
What is Privy
Privy is an ecommerce-focused lead capture and lifecycle marketing tool that helps online stores collect email/SMS subscribers and send automated campaigns. It is commonly used by small and mid-sized merchants to grow lists, reduce cart abandonment, and run promotions through on-site pop-ups and email/SMS messaging. The product combines form and pop-up creation with basic segmentation, automation, and reporting, and it integrates with common ecommerce platforms and email/SMS delivery services.
Ecommerce-focused lead capture
Privy centers on on-site conversion tools such as pop-ups, banners, and embedded forms designed for ecommerce list growth. It supports common capture patterns like welcome offers and exit-intent style prompts. This focus makes it easier to deploy storefront lead capture compared with broader CRM-led suites that start from pipeline management.
Email and SMS in one
Privy supports both email marketing and SMS marketing workflows from the same product, which can simplify execution for small teams. Users can create campaigns, segment audiences, and trigger messages based on shopper behavior and list events. This reduces the need to stitch together separate tools for basic cross-channel lifecycle messaging.
Templates and automation workflows
Privy includes a template-driven builder for emails and on-site displays, enabling non-technical users to launch campaigns quickly. It provides automation for common ecommerce scenarios such as welcome series and cart abandonment follow-ups. For organizations that do not need full CRM functionality, this can be a practical middle ground between simple newsletter tools and full sales platforms.
Not a full CRM suite
Privy is not designed to manage complex sales pipelines, account hierarchies, or multi-stage opportunity processes. Teams that need deep CRM objects, forecasting, and sales activity management typically require a dedicated CRM platform. As a result, Privy is better positioned as a marketing and capture layer than a system of record.
Limited B2B data capabilities
Privy does not focus on B2B prospecting features such as large-scale contact databases, firmographic enrichment, or outbound sequencing tied to verified business identities. Organizations running data-driven outbound demand generation may find gaps compared with tools built around prospect intelligence and enrichment. It is primarily oriented toward first-party subscriber capture and ecommerce engagement.
Automation depth may be constrained
While Privy supports common triggers and flows, it may not cover advanced orchestration needs such as complex branching, multi-system event modeling, or highly customized attribution. Larger teams with sophisticated lifecycle programs may outgrow the workflow and reporting depth. In those cases, additional marketing automation infrastructure and analytics are often required.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Email + SMS (base tier) | $30 per month (up to 1,500 mailable contacts) | Unlimited email sends; billing based on mailable contacts; includes 250 free SMS credits/month (do not roll over); 15-day free trial available. Pricing scales above 1,500 contacts per help docs (see notes). |
| Email + SMS (scaling rules) | $15 per 500 contacts (1,501–2,000); $15 per 1,000 contacts (2,001–25,000); $30 per 5,000 contacts (25,001–100,000); $60 per 10,000 contacts (100,001+). | Pricing increments as published by Privy; billed based on highest mailable contacts in billing cycle. |
| Displays (Pop-ups & Displays only) | Starting at $24 per month (includes up to 10,000 pageviews) | Pageview-based tiers; does not include Email or SMS features; collected contacts sync to supported ecommerce platforms. |
| SMS only (segment/send rates) | $0.007 per SMS (US single-segment send); $0.024 per MMS; Optional short code $500 per month | SMS credit subscription available; credits rollover for 60 days (expire after 60 days); carrier fees may apply; SMS-only dedicated offerings starting at $199/month (talk to sales) and larger SMS bundles/enterprise options available. |
| Enterprise / Dedicated SMS & services | Starting at $199 per month (and custom pricing for larger needs) | Includes flow builder with templates, segmentation, dedicated toll-free number, migration & launch support, and dedicated strategists; contact sales for enterprise pricing. |
Seller details
Privy, Inc.
Boston, MA, USA
2011
Private
https://www.privy.com/
https://x.com/privy
https://www.linkedin.com/company/privy/
