CANDDi
Lead capture software
Visitor identification software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$249 per month
Free Trial
Free version unavailable
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What is CANDDi
CANDDi is a B2B website visitor identification and lead capture tool that links anonymous site visits to known companies and contacts. It is used by marketing and sales teams to surface high-intent accounts, route leads, and trigger follow-up based on on-site behavior. The product typically combines tracking scripts, company identification, and integrations to push identified visitors into CRM or marketing systems.
Identifies anonymous website visitors
CANDDi focuses on turning otherwise anonymous web traffic into identifiable companies and, in some cases, contacts. This supports account-based workflows by highlighting which organizations show intent on specific pages. It helps teams prioritize outreach using behavioral signals rather than relying only on form fills.
Behavior-based lead routing
The product supports using page views and visit patterns to qualify and route leads. This can improve speed-to-lead by alerting sales or marketing when target accounts return to the site. It also enables segmentation based on content consumed, which is useful for demand generation programs.
Fits alongside CRM stacks
CANDDi is commonly positioned to feed identified visitor and activity data into existing CRM and marketing tools rather than replacing them. This makes it suitable for teams that already run a CRM and want additional top-of-funnel visibility. It can complement broader sales engagement and data platforms by adding first-party web intent signals.
Contact-level accuracy varies
Visitor identification tools often identify companies more reliably than individual people, especially when traffic comes from shared networks, VPNs, or mobile carriers. As a result, contact-level attribution and direct-dial style enrichment may be limited compared with dedicated data providers. Teams may need additional verification before sales outreach.
Depends on site traffic volume
The value of visitor identification increases with meaningful website traffic and a clear ICP to filter results. Low-traffic sites or businesses with limited inbound demand may see fewer actionable identifications. Without strong content and acquisition programs, the tool can produce sparse or noisy lead lists.
Implementation and compliance overhead
Deploying tracking scripts, configuring domains, and setting up integrations requires coordination between marketing ops and web teams. Data collection also introduces privacy and consent considerations that vary by region and policy. Organizations may need to adjust cookie banners, retention policies, and internal governance to use the data appropriately.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | $249 per month +VAT | Up to 1,000 unique visitors/month; track 1 website (additional websites $60/website/month); includes CANDDi Capture, Gmail/Outlook integration, bulk email integration, LinkedIn integration, lead scoring, CRM integration, telephone & email support, real-time & REST API access; 30 day notice for cancellation. |
| Premium | $459 per month +VAT | Up to 5,000 unique visitors/month; track 1 website (additional websites $60/website/month); includes features from Starter plus expanded capacity for multiple salespeople; includes CANDDi Capture, integrations, support; 30 day notice. |
| Pro | $789 per month +VAT | Up to 10,000 unique visitors/month; track 1 website (additional websites $60/website/month); includes features from Premium for higher traffic and active sales teams; 30 day notice. |
| Enterprise | Quote / Contact sales | Unlimited visitors/month; track unlimited websites; agreed SLA including telephone & email support; tailored plan. |
