Mautic
Lead capture software
Marketing automation software
Demand generation software
Lead generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€247.50 per month
Free TrialFree version
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Medium
Large
- Information technology and software
- Media and communications
- Professional services (engineering, legal, consulting, etc.)
What is Mautic
Mautic is an open-source marketing automation platform used to manage email marketing, lead capture, segmentation, and multi-step campaigns. It is typically deployed by small to mid-sized organizations and technical teams that want control over hosting, data, and customization. The product supports landing pages, forms, tracking, and campaign workflows, and it can integrate with external CRMs and other systems via plugins and APIs. Mautic is available as self-hosted software and through third-party hosted offerings.
Open-source and self-hostable
Mautic can be deployed on your own infrastructure, which supports data residency and internal security controls. Organizations can inspect and modify the codebase to fit specific workflow or compliance needs. This model can reduce dependency on a single SaaS vendor’s roadmap and packaging. It also enables custom extensions when out-of-the-box features are insufficient.
Broad campaign workflow features
The platform includes visual campaign building, segmentation, lead scoring, and automated email sequences. It supports common lead capture mechanisms such as forms and landing pages, plus behavioral tracking for triggering actions. These capabilities cover many standard demand generation and nurturing use cases without requiring a separate automation tool. Teams can run multi-step programs that react to contact activity over time.
Integration via plugins and API
Mautic provides REST APIs and a plugin ecosystem to connect with CRMs, email delivery services, and other marketing tools. This helps teams fit Mautic into an existing sales and marketing stack rather than replacing everything. Integrations can be extended or customized when a prebuilt connector is not available. For technical teams, this can be a practical alternative to more closed platforms.
Higher operational overhead
Self-hosting requires ongoing administration such as upgrades, backups, monitoring, and performance tuning. Deliverability and email infrastructure often need additional configuration (e.g., SMTP provider setup, domain authentication). Compared with fully managed platforms, implementation and maintenance typically demand more technical resources. This can be a barrier for small teams without IT support.
User experience varies by setup
Feature completeness and reliability can depend on the specific version, hosting environment, and installed plugins. Some integrations rely on community-maintained connectors with uneven update cadence and documentation quality. As a result, organizations may need testing and validation work that is less common in tightly controlled SaaS ecosystems. Training and internal documentation are often required for consistent use.
Not a full sales intelligence suite
Mautic focuses on marketing automation and lead nurturing rather than providing native prospecting databases or deep sales intelligence. Teams that need large-scale contact discovery, enrichment, or outbound sequencing may require additional specialized tools. CRM functionality is not the primary focus, so most organizations integrate it with a separate CRM for pipeline management. This can increase stack complexity and integration effort.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Self-hosted (Download) | Free | Full-featured open-source download (GPL), install and run yourself; requires server, DB, PHP, cron setup; Mautic states it will remain free to download and use. |
| Trial (Official Dropsolid trial) | 14-day free trial | No credit card required; limited trial environment (max 500 emails during trial; API, plugin install and mailing settings disabled); official trial run by Dropsolid. |
| Managed — Mautic Essential | From €247.50 per month (when billed annually); €275 per month (quarterly) | Shared specialized Mautic hosting; standard workflows; email service included (shared IP); usage limits: up to 50K emails/month, up to 50K contacts, up to 100 emails/minute; 10% discount for annual payment. |
| Managed — Mautic Professional | From €1237 per month | Dedicated hosting; dynamic content & advanced workflows; dedicated support manager; email service included (dedicated IP); usage from 50K emails/month, extendable up to 3M; up to 2,000 emails/minute. |
| Managed — Mautic Enterprise | Custom pricing | Custom-built for large-scale operations: dedicated infrastructure, enterprise-grade security, SSO, custom plugin/email provider support; usage limits up to 6M emails/month. |
| ELTS (Extended Long-Term Support) | Example: adds roughly $4,000 for a two-year ELTS package (per Mautic text) | Paid extended security support for older Mautic versions (1–2 year blocks); discounts for Mautic members and volume purchases; sign-up via ELTS page or contact. |
Seller details
Mautic (open-source project); stewarded by Acquia, Inc.
Boston, MA, USA
2014
Open Source
https://www.mautic.org/
https://x.com/mauticcommunity
https://www.linkedin.com/company/mautic/
