Diffbot
Lead intelligence software
Market intelligence software
Media monitoring software
API marketplaces
Web data providers software
Data extraction tools
Demand generation software
Lead generation software
Public relations (PR) software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Diffbot and its alternatives fit your requirements.
$299 per month
Free Trial unavailable
Free version
Small
Medium
Large
- Healthcare and life sciences
- Education and training
- Arts, entertainment, and recreation
What is Diffbot
Diffbot is a web data platform that uses APIs to extract structured information from web pages and to provide a large-scale knowledge graph derived from public web content. It is used by data engineering, analytics, and go-to-market teams to enrich company and people records, monitor entities and news, and power custom lead and market intelligence workflows. The product is primarily delivered via developer-focused APIs and datasets rather than an end-user sales engagement UI. It differentiates through automated content understanding (e.g., entity extraction and classification) and access to pre-built web-derived datasets.
Developer-first extraction APIs
Diffbot provides APIs for article, product, image, and general page extraction, enabling teams to convert unstructured web pages into structured data. This supports custom pipelines where organizations control crawling, storage, and downstream analytics. Compared with tools centered on outbound sequencing or CRM workflows, Diffbot fits better when the requirement is programmatic data acquisition and transformation. It also supports integration into internal applications via API calls.
Knowledge graph enrichment
Diffbot offers a knowledge graph that links entities such as companies, people, and organizations to attributes and relationships derived from web sources. This can support enrichment use cases for lead intelligence, account research, and market mapping without building entity resolution from scratch. The graph approach can help standardize identifiers across disparate sources. It is most useful when teams need entity-level context rather than only contact lists.
Scales to broad web coverage
Diffbot is designed for large-scale web data collection and processing, which can be used for media monitoring, competitive tracking, and dataset creation. It can reduce manual rules-based scraping maintenance by relying on automated extraction models. This is relevant for organizations that need coverage across many domains and page templates. It is less dependent on a single data source compared with directory-style datasets.
Requires technical implementation
Diffbot is primarily an API and data platform, so value realization typically requires engineering effort for crawling strategy, data pipelines, and monitoring. Teams looking for a ready-to-use lead generation or sales engagement workflow may find it less turnkey. Non-technical users may need internal tooling or BI layers to access results. Implementation complexity can extend time-to-value compared with UI-first platforms.
Data quality varies by source
Because Diffbot extracts from public web content, completeness and accuracy depend on what publishers expose and how frequently pages change. Entity matching and attribute extraction can require validation and post-processing for high-stakes use cases. Some industries or regions may have sparse web signals, limiting coverage. Organizations may still need supplemental first-party or licensed datasets.
Not a full GTM suite
Diffbot does not primarily provide native outbound sequencing, email deliverability tooling, or sales workflow automation typical of demand generation and sales engagement products. Users often need additional systems for prospecting workflows, CRM synchronization, and campaign execution. As a result, it functions more as a data layer than an end-to-end lead generation application. Budget owners may need to justify it as infrastructure rather than a single departmental tool.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | $0/mo (free forever) | 10,000 monthly credits; Access to Extract, Bulk Extract, Crawl, Natural Language, Knowledge Graph Search & Enhance; API & Dashboard access; 5 calls per minute rate limit; No credit card required; Free plan replaced prior time-limited trial. |
| Startup | $299/mo | 250,000 monthly credits ($0.001 per credit); Access to Extract, Bulk Extract, Crawl, Natural Language, Knowledge Graph Search & Enhance; 5 calls per second; Dashboard & API access; Multiple user licenses; Paid monthly, cancel any time. |
| Plus | $899/mo | 1,000,000 monthly credits ($0.0009 per credit); Access to Extract, Bulk Extract, Crawl, Natural Language, Knowledge Graph Search & Enhance; 25 calls per second; 25 active crawls; 3 user licenses; discounted per-credit rate. |
| Enterprise | Custom (contact sales) | Bespoke credit allotment and per-credit rates; 100+ active crawls; 25+ calls per second; Custom user licenses; Premium SLA, managed solutions, and dedicated support; Schedule a demo/contact sales for pricing. |
Notes: Credits are the unit of billing for Diffbot APIs; each plan includes a monthly allotment and additional credit usage is billed pro rata at the plan per-credit rate. Examples: Extracting 1 web page = 1 credit; Exporting 1 Knowledge Graph entity record = 25 credits.
Seller details
Diffbot Technologies, Inc.
Menlo Park, CA, USA
2010
Private
https://www.diffbot.com/
https://x.com/diffbot
https://www.linkedin.com/company/diffbot/
