Fivestars
Loyalty management software
Demand generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
Take the quiz to check if Fivestars and its alternatives fit your requirements.
Contact the product provider
Free Trial unavailableFree version unavailable
Small
Medium
Large
- Retail and wholesale
- Arts, entertainment, and recreation
- Accommodation and food services
What is Fivestars
Fivestars is a customer loyalty and marketing platform designed primarily for local and multi-location businesses to drive repeat visits and customer engagement. It combines a loyalty program with customer messaging tools that use customer data captured at the point of sale or during enrollment. The product is commonly used by retail, restaurant, and service businesses to run rewards programs and send targeted promotions via email and SMS.
Loyalty plus messaging in one
Fivestars combines rewards enrollment, points/visits tracking, and outbound marketing in a single system. This reduces the need to stitch together separate loyalty and campaign tools for smaller operators. It supports common retention workflows such as win-back offers, birthday campaigns, and targeted promotions based on visit behavior.
Designed for local operators
The product focuses on the operational needs of brick-and-mortar businesses such as quick customer enrollment and repeat-visit incentives. It is typically deployed in environments where staff need simple, front-of-house workflows. This positioning can be a fit for SMBs that want a packaged loyalty program rather than a highly customizable enterprise platform.
Customer database for targeting
Fivestars builds a customer list tied to visit and purchase activity (depending on integrations). That data supports segmentation for more relevant outreach than broad, untargeted blasts. For demand generation use cases, it enables promotions aimed at increasing near-term traffic and reactivating lapsed customers.
SMB-oriented depth and flexibility
Compared with more enterprise-focused loyalty suites, customization options for complex loyalty rules, multi-brand hierarchies, and advanced program design may be more limited. Organizations with sophisticated loyalty economics, tiering, and partner ecosystems may outgrow the packaged approach. Fit often depends on how closely the business model matches the product’s standard workflows.
Integration dependencies on POS
Data quality and automation depend heavily on point-of-sale and channel integrations. If a business uses an unsupported POS or has multiple systems, implementation can require workarounds and may limit available customer and transaction data. This can constrain segmentation accuracy and the ability to measure campaign impact end-to-end.
Not a full marketing suite
While it supports email/SMS promotions, it may not replace broader marketing automation capabilities such as complex journey orchestration, multi-channel attribution, or deep CRM functionality. Teams seeking advanced demand generation across many digital channels may need additional tools. Reporting depth can also vary based on the data available from integrations.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Essentials | Contact sales / See pricing on official site | Customer Touchscreen; Customer database; 8 AutoPilot campaigns; 1 Promotion per month. (Listed on Fivestars pricing page.) |
| Pro | Contact sales / See pricing on official site | Customer Touchscreen; Customer database; 8 AutoPilot campaigns; Unlimited Promotions; Text-to-Join; Acquisition. (Listed on Fivestars pricing page.) |
| Fivestars Pay (add-on) | Contact sales / See pricing on official site | Payments add-on — "Double customer sign-ups" and "save 35% off your plan" (add-on shown on pricing page). |
| Enterprise & Franchise | Custom pricing | Contact sales — enterprise/franchise options referenced on site. |
Seller details
Fivestars (a SumUp company)
San Francisco, CA, USA
2010
Subsidiary
https://www.fivestars.com/
https://x.com/fivestars
https://www.linkedin.com/company/fivestars/
