Lootly
Loyalty management software
Demand generation software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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$299 per month
Free Trial
Free version unavailable
Small
Medium
Large
- Retail and wholesale
- Arts, entertainment, and recreation
- Media and communications
What is Lootly
Lootly is a loyalty and referral platform designed primarily for eCommerce brands to create points-based rewards, VIP tiers, and referral incentives. It helps marketing and retention teams encourage repeat purchases and customer advocacy through configurable earning and redemption rules. The product typically operates as an app integrated with common eCommerce storefronts and marketing tools, with on-site widgets and customer-facing rewards pages.
Core loyalty and referral features
Lootly supports common loyalty mechanics such as points for purchases and actions, referral rewards, and tiered/VIP programs. These capabilities align with standard requirements for eCommerce loyalty programs without requiring custom development for basic use cases. It also provides customer-facing components (e.g., widgets/pages) to surface rewards and referral prompts on-site.
eCommerce-oriented integrations
The product is positioned for online retail workflows, where loyalty needs to connect to storefront, checkout, and customer accounts. In practice, this reduces friction compared with general-purpose incentive tools that require more manual setup. Integrations and embedded experiences help teams launch programs that operate within existing commerce journeys.
Configurable earning and redemption rules
Lootly allows administrators to define how customers earn points (purchases and engagement actions) and how rewards are redeemed. This supports experimentation with program economics and promotional structures without rebuilding the program. Rule-based configuration also helps standardize program behavior across campaigns.
Limited enterprise program depth
Compared with broader customer engagement suites, Lootly may offer less depth in areas such as advanced segmentation, multi-brand/multi-region program management, and complex reward catalogs. Organizations with large-scale loyalty operations may need additional tooling for governance, analytics, and cross-channel orchestration. This can increase reliance on external systems for advanced scenarios.
Analytics and attribution constraints
Loyalty and referral programs often require detailed reporting on incremental lift, cohort behavior, and channel attribution. Lootly’s reporting may be sufficient for operational monitoring but can be less comprehensive than platforms built for end-to-end customer analytics. Teams may need to export data to BI tools to answer more complex questions.
Narrower demand generation scope
While referrals can support acquisition, Lootly is primarily a loyalty platform rather than a full demand generation system. It may not cover broader acquisition workflows such as multi-channel campaign management, lead lifecycle automation, or partner/affiliate management. Companies seeking a single platform for acquisition and retention may need complementary products.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Growth | Not publicly listed on official site / Contact sales | Core loyalty & referral features; "Customer Segmentation (tags)" begins on Growth (per support docs); includes unlimited orders & customers. |
| Pro | $299 per month (monthly) — $248 per month when billed annually ($2,976/year) | Remove Lootly branding; HTML/CSS editor access; dedicated rewards page; nudges/popups; advanced reporting; unlimited orders & customers; 7-day free trial available. |
| Advanced | $699 per month | API access; multi-store point sharing (cross-store rewards); SMS referral sharing; bonus point campaigns; dedicated manager / account support; advanced features for large brands. |
| Enterprise / Custom | Contact Sales ("Let’s Talk") | Custom integrations, onboarding, program management and pricing; request a demo/contact sales for quote. |
