Supermetrics
Digital analytics software
Marketing analytics software
ETL tools
Data integration tools
Cloud data integration software
Security analytics software
Security dashboard software
Web analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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€29 per month
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What is Supermetrics
Supermetrics is a data integration and extraction tool that pulls marketing and web analytics data from multiple platforms into spreadsheets, BI tools, and cloud data warehouses. It is used by marketing, analytics, and data teams to automate recurring reporting and dataset refreshes for dashboards and performance analysis. The product focuses on prebuilt connectors, scheduled data transfers, and destination-specific integrations (for example, Google Sheets, Looker Studio, BigQuery, and other warehouses).
Broad marketing data connectors
Supermetrics provides a large catalog of connectors for common advertising, social, and web analytics sources, reducing the need for custom API work. This is useful for teams consolidating cross-channel performance data into a single reporting layer. Connector coverage and templates can shorten time-to-first-report compared with building and maintaining in-house pipelines.
Multiple destination options
The product supports exporting to spreadsheets, reporting tools, and cloud data warehouses, which fits both lightweight reporting and more governed analytics workflows. Teams can start with spreadsheet-based reporting and later move to a warehouse without changing every upstream data source. Destination-specific features (such as warehouse loading patterns) help align exports with how analysts query data.
Scheduling and refresh automation
Supermetrics supports scheduled refreshes and automated data pulls, which reduces manual copy/paste reporting and helps keep dashboards current. Centralized scheduling is practical for agencies and internal teams managing many client or business-unit reports. Automation also improves repeatability for month-end and weekly performance reporting cycles.
Not a full ELT platform
Supermetrics primarily focuses on extraction and loading; complex transformations, modeling, and testing typically require a separate data stack (for example, SQL transformations in the warehouse). Teams needing advanced orchestration, lineage, or end-to-end pipeline observability may find the workflow incomplete without additional tools. This can increase overall architecture complexity for mature analytics programs.
Connector limits and API changes
As with most connector-based tools, data availability depends on third-party APIs, their quotas, and schema changes. Some platforms expose only aggregated metrics or limited historical windows, which can constrain analysis. When APIs change, connectors may require updates, and teams may experience temporary gaps or need to adjust reports.
Costs scale with usage
Pricing and plan limits commonly scale with the number of data sources, accounts, destinations, and refresh frequency. Organizations with many clients, regions, or ad accounts can see costs rise as reporting expands. This can make long-term budgeting harder compared with a single, fixed-cost in-house pipeline for stable requirements.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Starter | €37 per month (billed monthly) / €29 per month (billed yearly) | 1 core destination; 3 data sources of your choice; 1 user; 3 accounts per data source; Weekly data refreshes; Dashboards; Single sign-on (SSO); No data volume fees; API & MCP access |
| Growth | €199 per month (billed monthly) / €159 per month (billed yearly) | 1 core destination; 7 data sources of your choice; 2 users; 7 accounts per data source; Daily data refreshes; Dashboards; Single sign-on (SSO); No data volume fees; Data transformations; Custom data import; API & MCP access |
| Pro | €499 per month (billed monthly) / €399 per month (billed yearly) | 1 core destination; 10 data sources of your choice; 3 users; 10 accounts per data source; Hourly data refreshes; Dashboards; Single sign-on (SSO); No data volume fees; Data transformations; Custom Data Import; Supermetrics Storage Basic (add-on); API & MCP access |
| Enterprise | Custom pricing (contact sales) | Custom user/account limits; On-demand data refreshes; Enterprise SSO (SAML); Data Transformations; Data Warehousing; Supermetrics Storage; Premium support & Customer Success Manager |
Seller details
Supermetrics Oy
Helsinki, Finland
2013
Private
https://supermetrics.com
https://x.com/supermetrics
https://www.linkedin.com/company/supermetrics/
