Simple Analytics
Digital analytics software
- Features
- Ease of use
- Ease of management
- Quality of support
- Affordability
- Market presence
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£15 per month
Free TrialFree version
Small
Medium
Large
- Public sector and nonprofit organizations
- Education and training
- Arts, entertainment, and recreation
What is Simple Analytics
Simple Analytics is a privacy-focused web analytics product that tracks website traffic and basic engagement without using cookies by default. It is used by website owners, product teams, and marketing teams that need lightweight reporting while reducing compliance overhead associated with personal data collection. The product emphasizes simple dashboards, minimal configuration, and a data-minimization approach compared with more attribution- and identity-centric analytics stacks.
Privacy-first, cookie-light tracking
Simple Analytics is designed to avoid collecting unnecessary personal data and does not rely on third-party cookies by default. This can reduce the operational burden of consent management and data governance for many sites. It fits organizations that prioritize privacy posture over user-level tracking and cross-site identity stitching.
Fast setup and simple reporting
Implementation typically requires adding a small tracking script and then viewing results in a straightforward dashboard. The reporting focuses on core web metrics such as page views, referrers, and top pages rather than complex multi-touch attribution. This makes it easier for non-technical stakeholders to interpret results without extensive training.
Lightweight alternative to data stacks
The product can serve as a simpler option when teams do not want to deploy a full analytics warehouse, BI layer, or marketing attribution platform. It supports common needs like monitoring traffic trends and campaign referrers without extensive modeling. This can be useful for smaller teams or privacy-sensitive organizations that want fewer moving parts.
Limited attribution depth
Simple Analytics is not built for advanced performance marketing attribution, partner tracking, or granular conversion-path analysis. Teams that need multi-touch attribution, cohort-based revenue reporting, or complex funnel modeling may find the feature set insufficient. This can require pairing it with other systems for deeper marketing analytics.
Less user-level product analytics
Because it emphasizes data minimization, it is less suited to workflows that depend on persistent user identities and detailed behavioral event streams. Product teams that require user journey reconstruction, retention by user segment, or experimentation analytics may need a more event-centric platform. Some analyses may be constrained by the lack of person-level tracking.
Fewer enterprise governance features
Compared with larger analytics suites, it may offer fewer options for complex role-based access control, custom data modeling, and large-scale organizational administration. Enterprises with multiple business units and strict internal reporting requirements may need additional controls. Integration breadth can also be narrower than platforms designed for broad marketing/BI ecosystems.
Plan & Pricing
| Plan | Price | Key features & notes |
|---|---|---|
| Free | Free | 1 user; Up to 5 sites; Unlimited pageviews (subject to fair-use); 30-day analytics history; Free forever; No credit card required to start. |
| Simple | £15/month (monthly) — annual billing available ("2 months off") | 1 user; Up to 10 sites; 3 years data retention; Support email; Collect events; Goals dashboard; Trendlines; Includes 14-day free trial for paid features. |
| Team | £40/month (monthly) + £20 per additional user | Everything from Simple; Up to 2 users included (+£20/user thereafter); Up to 20 sites; 5 years data retention; Custom views; Role-based access; Export API; Ad-blocker bypass; IP range blocking. |
| Enterprise | Custom pricing (contact sales) | Everything from Team; Custom user/site/pageview limits; Separated data storage; Manual invoicing; Contract redlining; Uptime SLA; Video onboarding; Priority support. |
Seller details
Simple Analytics B.V.
Netherlands (city unspecified)
Private
https://simpleanalytics.com
https://x.com/simpleanalytics
https://www.linkedin.com/company/simpleanalytics/
